Social Media - 420 Web Pros - Cannabis Web Design & Marketing

Today, many business owners assume that they can advertise their products or services without a website. This assumption could be because they feel their business is too small or too new to have a website. Or perhaps they think a website could be replaced with social media. However, this is a bad idea that could hamper every action they are taking to improve their businesses.

So, if you are thinking you don’t need a website for marketing your business, here are some reasons that will let you know that it is a bad idea:

Inability to reach wider audiences

Without mincing words, your website provides you with the biggest and best opportunity to reach wider audiences. It allows you to educate the visitors about the services or products you are capable of offering. So, when you don’t have a website, you are already missing out on the opportunity to reach a good portion of your audience.

Social media platforms are not your friends

Although every business must take advantage of the power of social media marketing, social media platforms are not particularly your friends. These platforms are only concerned about how they can draw more audiences and get more money. Hence, they can change their rules anytime to favor them, even if such rules disrupt your business. In the past, we have witnessed how Facebook, Instagram, etc. altered their rules without considering their effects on businesses. Sometimes, they may even ban certain business profiles temporarily or permanently.

So, if you are only relying on social media without having a website, you are doing yourself lots of disservices.

Social media platforms can have issues

This is another important point for those depending on social media platforms to market their businesses. Some years ago, if people were told that Vine or MySpace would disappear, they would probably disagree. But these social media channels disappeared some years ago. So, businesses that relied on Vine or MySpace for their marketing would probably need to lose some audiences after the unfortunate event happened.

Even Instagram, Facebook, and other topmost social media platforms have experienced glitches in the past. Unluckily, no one could do anything throughout the blackouts of these social media channels. But if you own a website, you can continue promoting your business regardless of what happens to any social media platform.

Poor customer relationships

With the aid of your website, you can create a solid and reliable relationship with your customers. Whether you want to get their email addresses for more communications or just give them updates about your company, your website enables you to relate with your customers effectively.

However, if you don’t have a website, you will have to rely on third parties for communicating with your audience. This can lead to poor customer relationships as the communication is not fully under your control.

Your data is in the hand of another party

When you are using social media platforms and other channels for interacting with your audiences, you don’t own the data of your consumers. Due to security and privacy settings, you may not have access to the locations, email addresses, and other data of your audiences. Nonetheless, if you own a website, Google Analytics and other related tools can be utilized to get important information about the audience.

Considering the issues associated with not owning a website, you will agree that every business needs to get a website for promoting its services and products.

We are in the age of the internet. Almost everything today can be carried out through the machinery of the internet and one of the key features of the internet is the existence of social media. A lot of brands, companies and businesses continue to jump on the train of using social media networks like Facebook, Twitter, Instagram, and LinkedIn. They are using these platforms to further their goals and objectives, and the results have been positive for most. Of course, the cannabis industry is not left out. Many cannabis brands have a huge social media presence that they utilize to market their brands.

As a result of this, we have decided to talk about the importance of social media presence for your canna-brand.

To understand the behavior of your customers

Part of the importance of having a huge social media presence as a canna-brand is that it lets you understand the behavior of your customers. Social media serves as a channel through which you can access customers directly by connecting to them. As you do so, you get to know more about them and their behavior. This is especially true for certain social media platforms that allow you to import the contacts of your customers and maintain regular communication with them. Through this avenue, you can easily inform them about current deals, promotions among many other things.

To get feedback

As a person or agency involved in the cannabis business, everything should not be limited to just promoting your brand, especially on social media. One positive for you if you have social media presence is that you can easily get feedback from your clients. The feedback you get will help shape the decisions you make and directions you tread as you continue with your brand business.

To provide topnotch customer support

Having a good social media presence is a form of customer support for your cannabiz. If you can properly and politely attend to your customers’ needs, answer their questions and listen to their opinions about your brand through your social media platforms, then you have done a significant part of what customer care entails. You engage them, respond to their inquiries and show them that you genuinely care. I mean, isn’t that the essence of receiving feedback in the first place. Thus, when you have a social media presence, you can easily show your clients that you are taking steps to correct the negative things they dislike and complain about your brand.

To ensure brand humanization

Humanising your brand can be quite useful for boosting sales and increasing marketability. There is just this special feeling that customers have when they know that the people attending to them are real. When you humanize your brand, you are bound to get more engagements. One of the major platforms through which this brand humanization can be achieved is through social media. Through the instrumentality of social media, some notable ways to put this into place include holding contests, connecting with your followers, giving cannabis deals, making surveys and a host of others.

With the points listed, it is obvious that any business that is not taking advantage of social media is doing itself a huge disservice. We can help change that here at 420 Web Pros. Contact us to get started.