Monthly Archives: February 2020

Your Brand's Social Media Presence Is Important, here's why. 1

Your Brand’s Social Media Presence Is Important, here’s why.

Advice & Tips, Social Media, , , , ,

We are in the age of the internet. Almost everything today can be carried out through the machinery of the internet and one of the key features of the internet is the existence of social media. A lot of brands, companies and businesses continue to jump on the train of using social media networks like Facebook, Twitter, Instagram, and LinkedIn. They are using these platforms to further their goals and objectives, and the results have been positive for most. Of course, the cannabis industry is not left out. Many cannabis brands have a huge social media presence that they utilize to market their brands.

As a result of this, we have decided to talk about the importance of social media presence for your canna-brand.

To understand the behavior of your customers

Part of the importance of having a huge social media presence as a canna-brand is that it lets you understand the behavior of your customers. Social media serves as a channel through which you can access customers directly by connecting to them. As you do so, you get to know more about them and their behavior. This is especially true for certain social media platforms that allow you to import the contacts of your customers and maintain regular communication with them. Through this avenue, you can easily inform them about current deals, promotions among many other things.

To get feedback

As a person or agency involved in the cannabis business, everything should not be limited to just promoting your brand, especially on social media. One positive for you if you have social media presence is that you can easily get feedback from your clients. The feedback you get will help shape the decisions you make and directions you tread as you continue with your brand business.

To provide topnotch customer support

Having a good social media presence is a form of customer support for your cannabiz. If you can properly and politely attend to your customers’ needs, answer their questions and listen to their opinions about your brand through your social media platforms, then you have done a significant part of what customer care entails. You engage them, respond to their inquiries and show them that you genuinely care. I mean, isn’t that the essence of receiving feedback in the first place. Thus, when you have a social media presence, you can easily show your clients that you are taking steps to correct the negative things they dislike and complain about your brand.

To ensure brand humanization

Humanising your brand can be quite useful for boosting sales and increasing marketability. There is just this special feeling that customers have when they know that the people attending to them are real. When you humanize your brand, you are bound to get more engagements. One of the major platforms through which this brand humanization can be achieved is through social media. Through the instrumentality of social media, some notable ways to put this into place include holding contests, connecting with your followers, giving cannabis deals, making surveys and a host of others.

With the points listed, it is obvious that any business that is not taking advantage of social media is doing itself a huge disservice. We can help change that here at 420 Web Pros. Contact us to get started.

Cannabis Friendly Credit Card Processors - Square Now Allowing CBD Transactions 2

Cannabis Friendly Credit Card Processors – Square Now Allowing CBD Transactions

Advice & Tips, CBD, Credit Card Processors, , ,

Accessing basic financial services has been a mirage for most corporations and agencies involved in the cannabis business. This is particularly more painful considering the fact that these financial services are easily available to businesses and brands in other industries and sectors. This challenge extends over to even those that sell products that consist of CBD derived from hemp that has already been legalized in the States through the Farm Bill. Lack of access to these basic financial services also includes the inability to have bank accounts and process the credit cards of their customers.

Square’s new initiative

The latter problem, which relates to the inability of cannabis brands and product sellers to process the credit cards of their clients, now seems to be an issue to be forgotten. This is because of the new initiative of the payment processing service called Square. Due to Square’s quietly launched pilot program, you can now easily find a solution to the problem. According to the spokesperson for the processing service, Square is presently involved in overseeing an invite-only beta for certain CBD products.

This initiative is quite an interesting one, especially when you consider the fact that it is coming after several years of the company’s refusal to work with companies in the CBD industry. Notably, the company was asked about the rationale behind the launch of the program. The spokesperson of Square responded that the company watches the changing public policies and, as such, tries to create fresh opportunities for customers.

The important thing here is that this secretly launched program by Square is coming at just the right time for all CBD brands and businesses. The entry of Square into the CBD terrain can even be described as a kind of federal legislation that guarantees better and wider access to basic financial services for cannabis businesses in gaining ground in Congress.

Reactions and responses

This initiative by Square has received lots of favorable reactions from everyone in the CBD industry. For instance, Morgan Fox, the director for media relations at the National Cannabis Industry Association, has commended the step taken by the payment processing service. According to him, the initiative is a forward-thinking one that is launched by one of the forward-thinking agencies. These agencies are doing well to fill the gap created by all the outdated federal policies on banking.

Furthermore, he was of the opinion that they are also helping to properly address the challenges posed by the lack of basic financial services in the cannabis sector. In addition, he stated that lawmakers should capitalize on this initiative by taking heed and opening the space to every financial institution.

This initiative by Square is one that promises to be the start of many more to come. It is only expected that a lot of other payment processing services will follow suit by opening more and better opportunities for the processing of CBD transactions. Therefore, the future is truly promising for this sector.

The Importance of Wireframing a Large Project 3

The Importance of Wireframing a Large Project

Advice & Tips

Web development comes in many phases and one of the most important of them is wireframing.  This process is a necessary one that must never be skipped on a large-sized project no matter how tempting it is. Before seeing the results and traffic on a website through reports, it is of great essence to create a website that is properly designed and user-friendly.

Although you might be tempted to skip wireframing and go-ahead from the information architecture and design brief into the design process, it has many perks that can go a long way in determining the success of your designs. Take the time to learn more about wireframing and its importance.

What are wireframes?

Before proceeding to highlight the benefits of wireframing, it is important to briefly define it for those probably not familiar with it. A wireframe can be described as a low-fidelity visual representation of the layout design of a website. It is sometimes referred to as an outline, blueprint or skeleton. Usually, it represents the fundamental page layout structure, the navigational school of the website’s pages as well as the main components of the site.

Let’s take a look at the benefits of wireframing, especially when the project is a large-scale one.

  • Layout and structure development

A lot of companies start building a website with an exhaustive range of ideas in relation to the content and features they would love to include. With the help of wireframes, a designer can easily determine the elements to be incorporated into every page as well as the functionality requirements that must be put in place for those elements.

  • Creation of an informational hierarchy

Another benefit of wireframing a large project is how it lets corporations and businesses forget about colors and styles. This allows them to focus on the more important elements of information and navigation. When handling a more complex project, website developers determine what they want users to do anytime they visit their site through the instrumentality of wireframing. In addition, they also get to establish the information that has to be provided in order to move their users along to the appropriate pages and get the information they are looking for.

  • Time-saving

We cannot talk about the benefits of wireframing a large project without touching how time-saving it is. In fact, it is one of its biggest benefits. Although this benefit isn’t an immediate thing, it becomes obvious in the long run. So, while it might take more effort to set out a few days to make a complete wireframe set, it will eventually save time throughout the lifecycle of the project.

  • Attention on user experience

Wireframes help to draw attention to the function and basic structure of a site. These are the elements that make an impact on user experience. As such, when a designer of a large project overlooks wireframing, they can easily get immersed in the elements of making a website appear good; thereby, forgetting things like functionality, user experience etc. that are more vital to design.

Enjoy all these benefits by ensuring that you do not skip wireframing during your next big web project.