Monthly Archives: April 2020

What is the Meaning of 4:20? 1

What is the Meaning of 4:20?

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If you are a cannabis smoker or familiar with the cannabis industry, you must have heard of 4:20. Well, whether you have heard about it before or not, this article will give you details of what is means, its history and some other vital things that are related to it.

Generally, 4:20 refers to a holiday that is meant for celebrating cannabis. As you could have thought, this holiday comes up on April 20th and is often known as the period for smoking pot. Over the years, 4:20 has become an iconic celebration for the majority of pot smokers that want to have and appreciate the culture of cannabis smoking in the country. It is also usually celebrated at 4:20 every day. This year, 4/20 is celebrated the entire month of April since the year is 2020. If 10 years ago we had been told for the entire month of 4/20 we could only leave our house for food and weed, we would have never believed them. But here we are.

How did 4:20 start?

There are various stories about the way 4:20 began. However, the story about how the holiday was started by high school kids seems to be the most generally acceptable and popular.

According to the story, in1971, a few high school students were all staying in San Rafael, California. The group of these students, also called Waldos, would come together at 4:20 pm at the Louis Pasteur statue to smoke and get high. However, it was only around 1990 that the story became known to many individuals when Steve Bloom, a senior editor at High Times magazine, wrote something about it.

Another story about the start of 4:20 is related to the cannabis plant. It is believed that over 400 chemical compounds can be found in the cannabis plant. Nonetheless, it is sometimes assumed that the number 420 represents the number of chemical compounds in the plant; hence, it is the time for celebrating smoking pot.

Of course, one other story says that the 4:20 holiday is concerning the Congress. The California Senate has a bill that is numbered 420 and this bill is sometimes said to be the reason for the exact date of the holiday. However, the bill is not directly promoting pot smoking.

Other stories related to the beginning of the 4:20 holiday include the death of Bob Marley, the birth of Adolf Hitler as well as even the police. Nevertheless, the stories are untrue and also too ridiculous. So, the story about the high school kids is still the most reasonable and acceptable.

Why 4/20 is special in 2020

In the previous years, 4:20 was always celebrated extensively on a single day. However, 2020 is going to be a lot different as the celebration will hold throughout the whole month of April. This is mainly because this is the first year that will be ending in “20” since the celebration began.

It is worthwhile to note that the 4:20 celebration gets different approaches from various individuals. While a few individuals just want to have fun and smoke, others want to come together and discuss the different strains of the plant. Irrespective of the approach to celebrating it, 4:20 is a time for cannabis consumers to appreciate this natural plant.

5 Main Reasons Why Email Marketing Is Important 2

5 Main Reasons Why Email Marketing Is Important

Cannabis Marketing, Advice & Tips

According to Statista, there are over 3.9 billion email users around the world with a projection of about 4.3 billion email users in 2023. Furthermore, the number of emails sent and received daily in 2019 was estimated to be 293.6 billion. These figures highlight that lots of people utilize emails regularly; hence, email marketing offers businesses an effective way to reach their customers.

If you are still pondering why email marketing is important for your business, here are some crucial reasons to consider:

  1. It can be customized and personalized

Over the years, personalization has become one of the major ways through which businesses can convert prospects to buying customers. By customizing the message you are sending to your customers, it helps build relationships and connections. Luckily, email marketing is one of the most exceptional ways of personalizing your messages for clients. You can add their names, segment topics to suit some particular customers and lots more. In 2017, Yes Lifecycle Marketing noted that personalized emails produce 50% higher open rates compared to the average email open rate of around 20.81%.

 

  1. It offers a seamless method to contact mobile customers

One of the biggest advantages of email marketing is that receivers can access the content via their mobile devices such as smartphones and tablets. In other words, the receivers don’t have to use their computers or any other complex gadgets before getting the messages. Also, as long as the consumers have internet connections, they don’t have to spend any extra money to check their mails. Since the number of mobile users around the world is increasing, you rest assured that the number of mobile consumers that gain access to email will only continue to go up.

 

  1. It can be measured

When it comes to determining the success of the marketing strategy for your cannabis company, measurability is critical. Fortunately, email marketing can be measured. That is, email marketing gives you all the essential indices you need to monitor your marketing campaign. A few of the crucial metrics you can access through email marketing include:

  • Open rates
  • Delivery reports
  • Click rates
  • Click percentage
  • Emails opened based on browser, device or geography
  1. It allows automation

This is particularly important for small businesses that cannot dedicate different employees to handle email marketing. Automation can help you determine the length and complexity of your emails. Besides, you can set your email marketing so that some actions can be taken automatically in some instances without your manual input. GetResponse, MailChimp, Campaign Monitor and other software offer tons of automation options for email marketing.

 

  1. It motivates consumers to take action

Of course, the main essence of marketing is to make your consumers take action. Whether you want them to contact you, sign up, check out your offers, book or buy your products or services, or take another action, email marketing makes it possible. This marketing strategy has proven to be an exceptional method to inspire action.

Apart from the 5 main reasons mentioned above, email marketing is also important because it is affordable, versatile and easy to use, and capable of helping your business to build credibility. So, if you are not taking advantage of email marketing for your cannabis business, you are doing yourself lots of disservices. Take action now by adding email marketing to your marketing strategy.

How Cannabis is Proving to be Recession-Proof 3

How Cannabis is Proving to be Recession-Proof

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With over 1 million confirmed cases in over 200 countries around the world, corona virus is a full-blown global pandemic that has brought a lot of things to their knees. Although no one knows when the pandemic will end, we will likely witness a recession for months after this COVID-19 crisis. While lots of industries will definitely be affected, cannabis is proving to be recession-proof.

Cannabis industry during the crisis

A lot of countries around the world are currently observing a sit-at-home order. As a result of this, the majority of stores and companies have been forced to close down. Only essential businesses are still allowed to open and operate. Hence, the customers of non-essential businesses can no longer use their services and products as the COVID-19 pandemic continues. As it stands today, marijuana stores are still open and, as such, consumers may be able to get their daily supplies of cannabis even during this crisis. Also, the demand for cannabis can be compared to what is usually experienced with alcohol.

Generally, a lot of marijuana consumers use it during celebrations. Similarly, in bad times like the coronavirus pandemic, they often use cannabis to get high and forget their challenges for some periods. Therefore, it is safe to assume that cannabis is a recession-proof as the demand for it will not be affected by the economic meltdown that is currently going on as well as the economic downtown that is bound to happen after the pandemic.

What are the states doing about cannabis dispensaries during coronavirus pandemic?

While the world is still dealing with the coronavirus pandemic, there have been lots of changes in various policies globally. Given this, many states in the US are taking actions to address the issues related to the sales of marijuana. In March 2020, the Department of Public Health in California issued an order as it deemed that cannabis dispensaries are essential critical infrastructure workers.

Therefore, cannabis dispensaries are exempted from observing the stay-at-home order so that they can sell cannabis to their customers. In California, people can still get cannabis for medical and recreational purposes during this ongoing coronavirus issue. However, to prevent the spread of COVID-19, it is paramount for them to avoid congregating their consumers as well as adopt social distancing and other important measures.

Apart from California, other states in the country are also adopting different strategies to ensure that people can get cannabis without exposing themselves to the disease. These states have ruled that the compulsory state-at-home order should not force the cannabis dispensaries to shut down; hence, they should still offer marijuana to customers, especially those using it for medical purposes. In other words, most recreational consumers may not be able to get marijuana in some states. A few states enable doctors to recommend medical cannabis for their patients through telemedicine. Some of these states include Colorado, Illinois, Massachusetts, New Jersey, Maryland, Oregon, Maryland, New York, Connecticut, and Ohio.

Based on what is being experienced during this pandemic, cannabis is showing the potential to be recession-proof. However, we still have to keep an eye on the things that will happen over the next few months.