Monthly Archives: January 2020

Your logo represents your brand

January 4, 2020Advice & TipsFour Twenty

As the cannabis industry is experiencing steady growth over the past few years, lots of cannabis brands are designing various logos. These logos come in different shapes and designs. While some brands have gotten it right, others have chosen ineffective logos.

If you would like to choose a logo for your cannabis brand, you should understand what your logo says about your cannabis brand.

Your logo represents your brand

Your logo says a lot about what your cannabis brand represents. These representations include the mission statement of your brand, the products that you are offering, and lots more. Therefore, you should pick a good logo that is able to explain so many things about your brands to your existing or prospective customers.

Your logo shows the uniqueness of your brand

If designed properly, your logo can go a long way in showing everyone the difference between your cannabis brand and other brands offering similar products. When it comes to visual attractiveness, a logo provides you with a perfect opportunity to give your brand a competitive edge over others.

However, designing a logo that tells people that your cannabis brand is unique can be really difficult. A lot of cannabis brands have bland, uninspiring logos. It is cliché for them to have leaves and a few other designs that do not say anything about how the brands are different from others. Well, if you want your logo say something about the uniqueness of your brand, you need to hire professionals to do it for you.

Your logo can tell people about the use and target customers of your product

People use cannabis for various reasons and these reasons can determine the brands they want to patronize. You can make use of your logo to tell people about the use of your cannabis product and draw the kind of customers that you want.

For instance, for medical marijuana users, their major concerns are good health and alleviation of pains. You can use your logo to convey your message to this type of user. A white, clean logo with some fresh leaves can present your brand as a health-oriented cannabis brand.

If you want to draw high-end cannabis users to your brand, your logo can also come to your aid. A sophisticated yet simple logo that exudes elegance and leisure can do the magic for you. Of course, if eco-conscious users are your target users, you should add some greens and leaf to represent the environmental friendliness of your products. In case you will be selling for a wide range of customers, you can incorporate a few elements that can attract your different customers.

Conclusively, your logo forms an important part of the branding of your cannabis company. So, learn how to make it say the right thing about your brand.

In view of this, you can get some help from the professionals at 420 Web Pros. They can put you through on how to choose the best logos for your cannabis brand.

What Are Some Cannabis Events I Need To Attend In 2020?

January 3, 2020EventsFour Twenty

The cannabis industry is an unpredictable one. It constantly evolves but one way to keep up with this is through cannabis events. However, the importance of these events goes beyond this as they also help to build relevant relationships and connections to promote your products and services with your target audience. Indeed, they are the keys to cannabis culture.

Since 2020 is almost here, we have decided to provide all cannabis investors and enthusiasts some of the events to look ahead to in the cannabis industry.

MJBizCon

The MJBizCon is a professional cannabis conference particularly suitable for potential investors. All interested cannabis investors, whether institutional or accredited as well as high net worth people use the platform provided by the event to analyze trends and issues critical to investing strategies.

Issues pertaining to cannabis branding, packaging, promotion, cannabis logos, etc. will be well discussed at the event. The conference comes next in December 2020, starting on the 16th and ending on the 18th. It holds inside Las Vegas Convention Center with an expected 31,000 attendees.

Emerald Cup

Emerald Cup is a gathering that every cannabis enthusiast should never miss. It is a casual event where you are likely to see a real culture type stoner. It is Northern California’s number one destination when it comes to the promotion of cannabis culture. Despite its casualness, it still has a reputation for being the largest and most respected outdoor cannabis competition on the planet. The next one comes up from February 26 to 29, 2020. You need to be a part of this special event.

High Times Cannabis Cup

The High Times Cannabis Cup is renowned for its legendary status as the world’s leading cannabis festival. Founded in 1988, it is the longest-running event that promotes cannabis culture.

Typically, the cup allows judges from different places throughout the world to sample and then vote for their favorite marijuana varieties. They decide the Cannabis Cup overall winner, best new product, best glass, best booth, best Naderhash, and best hash. The event runs in many different states and countries. The next one is the Cannabis Cup Bright Side Festival which is holding from January 9th to 13th, 2020. The proposed venue is The Jewel Paradise Cove Resort, Runaway Bay, Jamaica.

Annual New England Cannabis Convention

The New England Cannabis Conventions consist of a collaborative approach towards discussing important industry issues related to Cannabis packaging, branding, culture, etc. Indeed, it often results in a high return of investment for not just the exhibitors, but also the attendees and the sponsors.

The event has never for once failed when it comes to developing new ideas and strategies as well as growth and networking opportunities. The one up next is holding at Hynes Convention Center, Boston MA from March 20th to 22nd, 2020. After this, there would be a series of follow up events: One in April 2020 in Reno, followed by another in May in Utah. Afterward, we will be having the next one more in May and another one in June. Both events hold in Vermont.

Latest Trends in Cannabis Packaging

January 2, 2020TrendsFour Twenty

Cannabis packaging is such a big part of the cannabis industry as it plays an important role in the use and safety of the products. Therefore, it is not surprising that there are various trends that cannabis packaging witnesses from time to time. Currently, here are the latest trends in cannabis packaging:

Green packaging

The trend about green packaging is all about ensuring the packaging of cannabis in compostable, recyclable and biodegradable materials. Generally, cannabis is often packaged with different kinds of materials. These materials usually include boxes, plastic jars, vials, bags, metals, paperboard, tubes, hinge-top containers and other materials that are not environmentally friendly.

However, this seems to be changing as more cannabis brands are pushing for green packaging. Although green packaging is still at its infantile stage, there are promises that this trend will bring significant changes to the industry.

Bureau of Cannabis Control’s packaging regulations

In California and other states, the recreational use of cannabis was only approved a few years ago. Nevertheless, this comes with tons of regulations that affect all areas including packaging. Bureau of Cannabis Control (BCC) and a few other regulatory bodies have created various regulations that affect cannabis packaging. By January 2020, the cannabis packaging trend in the state will require that all cannabis packages should be child-resistant. Any plastic packaging must have a minimum of 4 mils thick and should be appropriately sealed with heat.
Another important packaging trend for cannabis companies is the labeling of the product containers and outermost packaging. In case the outermost packaging is different from the product container, then the new regulation requires that each of them should be labeled differently.

Child-resistant packaging

One of the latest trends that deserve special mention is child-resistant packaging. This packaging regulation is mainly established to make sure that the container of cannabis is appropriately child-resistant. This packaging can discourage its use by children who can be affected by unsafe exposure to the products.

As the regulation concerning child-resistant packaging takes effect in 2020, lots of cannabis companies will have to make changes to their packaging. These changes will be targeted at ensuring that they comply with the new rules. This trend requires that the packaging should be opaque so that no one can see the products inside it.

It is also essential that the federal government test and certify the packaging to be child-resistant before using it for packaging the products. Similarly, the packaging must re-sealable to ensure that it can be used for packaging several products. The package must also carry a liable that indicates that it is no more child-resistant once it is opened. If you need help with the rebranding your cannabis company to suit the changes that child-resistant packaging will be bringing into the industry, do not hesitate to speak to experts at 420 Web Pros.

In a nutshell, all cannabis companies should keep themselves abreast of the latest trends in cannabis packaging. This will help them avoid going against the regulations and also make sure that they do not lag behind in the latest development in the industry.