According to Statista, there are over 3.9 billion email users around the world with a projection of about 4.3 billion email users in 2023. Furthermore, the number of emails sent and received daily in 2019 was estimated to be 293.6 billion. These figures highlight that lots of people utilize emails regularly; hence, email marketing offers businesses an effective way to reach their customers.

If you are still pondering why email marketing is important for your business, here are some crucial reasons to consider:

1. It can be customized and personalized

Over the years, personalization has become one of the major ways through which businesses can convert prospects to buying customers. By customizing the message you are sending to your customers, it helps build relationships and connections. Luckily, email marketing is one of the most exceptional ways of personalizing your messages for clients. You can add their names, segment topics to suit some particular customers and lots more. In 2017, Yes Lifecycle Marketing noted that personalized emails produce 50% higher open rates compared to the average email open rate of around 20.81%.

2. It offers a seamless method to contact mobile customers

One of the biggest advantages of email marketing is that receivers can access the content via their mobile devices such as smartphones and tablets. In other words, the receivers don’t have to use their computers or any other complex gadgets before getting the messages. Also, as long as the consumers have internet connections, they don’t have to spend any extra money to check their mails. Since the number of mobile users around the world is increasing, you rest assured that the number of mobile consumers that gain access to email will only continue to go up.

3. It can be measured

When it comes to determining the success of the marketing strategy for your cannabis company, measurability is critical. Fortunately, email marketing can be measured. That is, email marketing gives you all the essential indices you need to monitor your marketing campaign. A few of the crucial metrics you can access through email marketing include:

• Open rates
• Delivery reports
• Click rates
• Click percentage
• Emails opened based on browser, device or geography

4. It allows automation

This is particularly important for small businesses that cannot dedicate different employees to handle email marketing. Automation can help you determine the length and complexity of your emails. Besides, you can set your email marketing so that some actions can be taken automatically in some instances without your manual input. GetResponse, MailChimp, Campaign Monitor and other software offer tons of automation options for email marketing.

5. It motivates consumers to take action

Of course, the main essence of marketing is to make your consumers take action. Whether you want them to contact you, sign up, check out your offers, book or buy your products or services, or take another action, email marketing makes it possible. This marketing strategy has proven to be an exceptional method to inspire action.

Apart from the 5 main reasons mentioned above, email marketing is also important because it is affordable, versatile and easy to use, and capable of helping your business to build credibility. So, if you are not taking advantage of email marketing for your cannabis business, you are doing yourself lots of disservices. Take action now by adding email marketing to your marketing strategy.