Google, along with many other search companies, is now restricting the use of marijuana and medical marijuana terminology in pay per click search results. What does this mean for you? It means that Pay-Per-Click, one of the most popular methods of search engine optimization, no longer has any relevance to our industry. Some people are saying that this is shocking or unfair, or claiming that Google doesn’t have the right and by doing so they are taking sides in the battle over cannabis and medical marijuana, where they should remain neutral. Regardless of what side you take or what you believe the search giant’s (over 90% of searches worldwide) stance on the matter should be, the fact is that if you’re spending even one dollar on pay-per-click advertising for your marijuana business, you just wasted one dollar. We’re not an activist group, and we’re not taking it upon ourselves to lobby against Google to change this, we’re just sticking to what we do best, what we’ve always done . . . organic results!
At 420 Web Pros we proudly advertise our title as not only the premiere Medical Marijuana web design firm, but the premiere provider of purely organic search engine optimization for the Medical Marijuana industry. We have never gone down the road of pay-per-click advertising, taking people’s money and spending it for them on something they could do themselves. Instead we have always chose to focus on what we believe is the most honest and reliable form of search engine optimization; organic results. What is organic SEO? Organic SEO consists of identifying who your potential visitors are, what key terms they are likely to search for when browsing, and how to best ensure that your website continues to climb in the search result listings, as high as you want to go. Our organic search engine optimization has helped clients ascend to the first page, top ten search results for a number of competitive terms, beating out hundreds of thousands of other search results. Organic SEO is the art of delivering your website to potential users that are looking for the services and information you have to offer. Unlike pay-per-click, we’re not posting your link on the side of a page with a caption that says “advertisement”, annoying users and discouraging visitors. We focus on improving the visibility of your website, giving you more credibility and broader exposure in a manner that provokes trust and results as opposed to simply lumping your website in with thousands of others competing for the title of “paid advertisement!”
At 420 Web Pros we’ve always insisted that the most effective (and honest) way to improve traffic and the visibility of your web site is organic search engine optimization, and we’ve made it our specialty. Now, with the debate about restricting Pay Per Click terms on the worlds most popular search engine just getting started, we’ve gone from being the Medical Marijuana industry’s best organic SEO provider, to the #1 provider of the ONLY source for search engine optimization left! If you have a medical marijuana website and you’re looking to increase your traffic, call us today and let’s get organic!
