As the country warms to medical marijuana, with more and more states adopting marijuana legislation each election cycle, the need for more sophisticated branding and marketing strategies has emerged among organizations within the medical cannabis industry. At 420 Web Pros, we’ve had a huge increase over the past 18 months in clients seeking full marijuana marketing solutions. What is marijuana marketing? The term marijuana marketing refers to a carefully calculated and targeted approach to positioning a group, product or service in front of the right audience in the most effective way possible, in this case marijuana consumers. Whether this form of consumption is of actual medical cannabis or represents the selling and promoting of cannabis and medical marijuana themed goods, the target is the same: get the attention of a target audience member in an ever expanding marketplace with new competitors emerging on a daily basis.
420 Web Pros is the medical marijuana industry’s established leader in medical marijuana web design and has attracted quite a bit of attention with it’s Virtual Collective solution for delivery collectives, and are now being touted as the kings of marijuana marketing and medical marijuana promotion after a flurry of recent successes. In fall of 2010, Green Spot Delivery approached 420 Web Pros about a new website and in the process of developing their online presence it became apparent that in order to compete with the huge number of delivery collectives popping up in the bay area, they needed to take it to the next level, past simple web design. When put to the task of branding the entire collective and making a splash, 420 Web Pros produced a complete marijuana marketing solution consisting of business cards, promotional fliers, product packaging and labeling, a new website and a blogging and SEO strategy to increase the visibility of the collective. Since launching the new branding Green Spot Delivery has seen greatly increased traffic to it’s website as well as huge enthusiasm and support for the brand and the medicines.

Developing a real, comprehensive marijuana marketing campaign involves looking at both your objectives and your obstacles from every angle and coming up with a plan to implement a cohesive, all encompassing media strategy that ties together intelligent branding, top notch design across the board and a regiment of optimization and properly placed advertising in order to maximize the effect of your efforts. If you spend $5,000 on a beautiful new Virtual Online Collective with all the bells and whistles, it needs to be part of an overall plan to both utilize AND drive traffic to the new web site or you’re missing a crucial piece of the puzzle. It’s the same as any other product. If a large company spends $10,000 developing a hot new product but doesn’t have a plan for advertising it, they’ve essentially wasted all that money because no one will hear about it, which is why large companies usually have entire in-house marketing departments. Anyone that is serious about opening a competitive collective or cannabis themed business of any sort must consider a marijuana marketing plan! With the ever increasing number of collectives, dispensaries and marijuana themed businesses popping up, your marketing plan needs to be as well thought out and professionally executed as any other part of your business or you’re not going to make enough noise to be noticed and you’ll be shutting your doors not long after opening them.
420 Web Pros can develop a marijuana marketing solution for any cannabis related organization or business. Our many years in the business and vast experience with everything from Web and Print design, Search Engine Optimization, Point of Sale integration, Professional Branding and Marketing and copy-writing has given us the tools to understand the unique marketing challenges facing medical cannabis and the medical marijuana industry. A long time ago we decided to focus on re-branding and elevating this industry and the marijuana marketing expertise we now offer to our clients is the result. There is no one better qualified to position your business, organization or product in front of it’s intended audience than 420 Web Pros; we started as the cannabis industry’s Premiere Web Design Firm and now stand proudly as it’s Premiere Marijuana Marketing and Medical Marijuana Promotion agency as well!







