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Marijuana Marketing from A to Z at 420 Web Pros.

As the country warms to medical marijuana, with more and more states adopting marijuana legislation each election cycle, the need for more sophisticated branding and marketing strategies has emerged among organizations within the medical cannabis industry. At 420 Web Pros, we’ve had a huge increase over the past 18 months in clients seeking full marijuana marketing solutions. What is marijuana marketing? The term marijuana marketing refers to a carefully calculated and targeted approach to positioning a group, product or service in front of the right audience in the most effective way possible, in this case marijuana consumers. Whether this form of consumption is of actual medical cannabis or represents the selling and promoting of cannabis and medical marijuana themed goods, the target is the same: get the attention of a target audience member in an ever expanding marketplace with new competitors emerging on a daily basis.

420 Web Pros is the medical marijuana industry’s established leader in medical marijuana web design and has attracted quite a bit of attention with it’s Virtual Collective solution for delivery collectives, and are now being touted as the kings of marijuana marketing and medical marijuana promotion after a flurry of recent successes. In fall of 2010, Green Spot Delivery approached 420 Web Pros about a new website and in the process of developing their online presence it became apparent that in order to compete with the huge number of delivery collectives popping up in the bay area, they needed to take it to the next level, past simple web design.  When put to the task of branding the entire collective and making a splash, 420 Web Pros produced a complete marijuana marketing solution consisting of business cards, promotional fliers, product packaging and labeling, a new website and a blogging and SEO strategy to increase the visibility of the collective.  Since launching the new branding Green Spot Delivery has seen greatly increased traffic to it’s website as well as huge enthusiasm and support for the brand and the medicines.

Developing a real, comprehensive marijuana marketing campaign involves looking at both your objectives and your obstacles from every angle and coming up with a plan to implement a cohesive, all encompassing media strategy that ties together intelligent branding, top notch design across the board and a regiment of optimization and properly placed advertising in order to maximize the effect of your efforts.  If you spend $5,000 on a beautiful new Virtual Online Collective with all the bells and whistles, it needs to be part of an overall plan to both utilize AND drive traffic to the new web site or you’re missing a crucial piece of the puzzle.  It’s the same as any other product.  If a large company spends $10,000 developing a hot new product but doesn’t have a plan for advertising it, they’ve essentially wasted all that money because no one will hear about it, which is why large companies usually have entire in-house marketing departments.  Anyone that is serious about opening a competitive collective or cannabis themed business of any sort must consider a marijuana marketing plan! With the ever increasing number of collectives, dispensaries and marijuana themed businesses popping up, your marketing plan needs to be as well thought out and professionally executed as any other part of your business or you’re not going to make enough noise to be noticed and you’ll be shutting your doors not long after opening them.

420 Web Pros can develop a marijuana marketing solution for any cannabis related organization or business.  Our many years in the business and vast experience with everything from Web and Print design, Search Engine Optimization, Point of Sale integration, Professional Branding and Marketing and copy-writing has given us the tools to understand the unique marketing challenges facing medical cannabis and the medical marijuana industry.  A long time ago we decided to focus on re-branding and elevating this industry and the marijuana marketing expertise we now offer to our clients is the result.  There is no one better qualified to position your business, organization or product in front of it’s intended audience than 420 Web Pros; we started as the cannabis industry’s Premiere Web Design Firm and now stand proudly as it’s Premiere Marijuana Marketing and Medical Marijuana Promotion agency as well!

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420 Web Pros is expanding to become the leader in Colorado Medical Marijuana Web Design!

Colorado Marijuana Web Design

Having taken the state of California by storm, Colorado now opens it's arm to 420 Web Pros in anticipaton of a Medical Marijuana Web Design Revolution!

Colorado is showing 420 Web Pros the love, and we intend to show it back!

As the months roll by and we continue to service more and more clients in California, we’ve begun to attract quite a bit of attention from outside of our state’s borders. Our Medical Marijuana Web Design services have caught on like wildfire here in the Golden State, and apparently word has spread. As more and more of our traffic comes from out of state, we’ve seen a huge increase in the amount of users inquiring about our services in Colorado. It would seem that the Colorado Medical Marijuana community is just as interested in our unique approach to Medical Marijuana Web Design, Medical Marijuana Graphic Design and Cannabis Branding as our many satisfied clients here in California.

Being the nation’s leading 420 Media Group, we’ve made it a paramount goal of ours to expand our services to as many regions of the country as we can and bring our unique flavor, style and professionalism to Medical Cannabis Deliveries, Medical Marijuana Collectives and Medical Marijuana Growing operations across the country. Colorado is an expanding market, with Boulder Medical Marijuana Collectives thriving, Denver Medical Marijuana Collectives garnering lots of attention and smaller Colorado Medical Cannabis clinics popping up all over the state and fighting for the attention and respect that they deserve. The same way we have seen a push in California to elevate the status and brand recognition of medical marijuana by implementing high class, notable Medical Marijuana Web Design, Colorado Medical Marijuana Collectives and Colorado Medical Marijuana Delivery services are working hard to establish themselves as legitimate players in the emerging Medical Marijuana market by elevating the quality of their branding through carefully thought out Colorado Medical Marijuana Web Design and Colorado Medical Marijuana Branding. What does that mean? It means that the same approaches taken in California, Oregon or Montana will not necessarily work. It means that a premium quality Medical Marijuana Web Design firm knows the importance of identifying a region and tailoring their branding and web design strategies for that region in order to best reflect the culture and attitude of it’s inhabitants, and in this case it’s Medical Marijuana Patients.

The opportunity for Colorado Medical Marijuana Web Design to carefully and thoughtfully elevate the awareness and public acceptance of Cannabis as a mainstream organic treatment for a myriad of conditions is found in Colorado’s Medical Marijuana Collective’s and their choice to invest in high-quality, professional design and branding. 420 Web Pros has experience with the people and communities of Colorado and knows the attitude and culture of the area; we are thrilled to begin advertising our special offerings to the Colorado Medical Cannabis community and even more thrilled with the warm reception and enthusiasm we have received from our many friends and fans in the Centennial State that have taken notice of the work we’ve done with Medical Marijuana Collectives and Medical Marijuana Delivery services. The feedback we have gotten over our Virtual Online Collective has been enormous, and many Medical Marijuana Collectives in Colorado have been contacting us to inquire as to how we can apply our Virtual Online Collective solution to their Collective.

At 420 Web Pros, we have a habit of rolling out new services and exciting opportunities in Medical Marijuana Web Design every few weeks, and being able to make the announcement of our growing interest in Colorado Medical Marijuana Web Design is exciting and re-affirming. We got into this business because we care about the medical marijuana community and we believe that by applying our expertise in web design and graphic design, we can elevate the social acceptance of cannabis as an amazing, organic treatment for a wide range of serious conditions and help bring about the 75+ year prohibition of marijuana. We look to provide the same level of excellence to our Colorado Medical Marijuana Web Design clients as we do to our California Medical Marijuana Web Design client or our Oregon Medical Marijuana Web Design clients . . . the absolute best the industry has to offer!

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420 Web Pros is the ultimate 420 media group.

420 Web Pros is now proud to announce that on top of our already wide array of offerings for medical marijuana businesses, we are now providing photography, videography and video editing to the vast and growing 420 community. It is our goal at 420 Web Pros to be the medical marijuana industry’s #1 420 Media Group. What does it mean to be a complete 420 Media Group? We’re glad you asked.

As the medical cannabis industry moves toward a historic November vote, the looming possibility of legalization is setting in. All over the 420 industry, businesses and patients alike are speculating and trying to prepare for what, if passed, could be the most talked about and widely felt piece of legislation in the US and abroad to come about in a long, long time. In response to this, an overwhelming urge has been expressed to us by our current and prospective customers to start making available more professional services. As merchants and manufacturers alike prepare for the coming boom, they are finding themselves in need of not just top notch medical marijuana branding and medical marijuana web design, but also professional photography, video and video editing in order to compliment their branding strategies and compliment their ability to advertise. Because of this we are now offering more services than ever before to our medical marijuana and soon-to-be legal cannabis clients. We’ve hired the best creative minds in the industry to join our team and make available their unique and highly sought after talents in photography, videography and video editing so that we can now offer more media solutions to the medical marijuana industry than ever before making us the #1 420 Media Group in all the business.

It’s an exciting time here at 420 Web Pros as we expand to incorporate more and more types of 420 Media into our every growing portfolio of professional offering to the 420 and medical marijuana industry. You’re sure to see us at upcoming events providing photography and video services to happy clients as we continue on our endless endeavor to elevate the social perception of cannabis and medical marijuana by providing the most respected and sought after professional media services and continuing our dominance as medical marijuana’s premiere 420 Media Group.

Look for even more offerings coming in the near future and check our portfolio regularly to see how 420 Web Pros is re-branding the medical marijuana industry!

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Everyone Dreams in Bowie.

What we remember from our dream states can give us great insight into creating memorable websites, and lucky for you, your clients dream!

When you wake up in the morning, how often do you remember your dreams?  As a child, we experience very vivid and exciting dreams, many per night and wake up with a mind full of wonder, reminiscing the adventures we just had in our magical dreamworlds.  But as we grow older, the frequency of our dreams (or at least what we remember of them) decreases dramatically and it becomes less and less often that we roll out of bed in the morning, reliving the strange and wondrous happenings of our sleep state.  While our adult minds still dream, our dreams get lost in the millions of other thought processes we carry out during the day and only the most fantastic or profound of our dreams manage to swim forward to our conscious and make us notice.  Your website is really no different.  That might sound like a terribly depressing thing, and if you’re boring . . . it is.  However, for the rest of you it’s actually very good news!

Imagine that you are browsing the web and you do a Google (or Bing, no discrimination here) search for Medical Marijuana Doctor, or Medical Marijuana Lawyer as millions of patients, collective owners and curious minds will do this year.  What you’re likely to get is about 17 million search results, the first 5 pages of which you may actually look at.  So once you’ve come up in a person’s search result, or if your website has been referred by a friend, it’s likely that they are going to be looking at many other websites, most of which will stick to a prescribed method that will ensure they look like all the other websites in their genre. This is the safe way to design a new website, and while it might seem to be a wise investment of time and resources, it could actually be working against you. Think of it this way; How many times has someone asked you; “Hey, remember that restaurant we ate at last week with the totally marginal food and average decor?” or “Oh, you should totally wear that jacket you got that looks like all your other jackets!” My guess is not that often. Similarly, your target audience will rarely think to themselves; “What was the URL of that Medical Marijuana doctor? The one that looked like all the others with the same symbols and pictures? I really like that one!” So how do you ensure that you stick out from the competition? Look to your dreams, keep it Bowie!

David Bowie in Labyrinth. Awesome.

Like a David Bowie music video, concert, movie . . . well really anything to do with David Bowie, our dreams are vivid, strange, surreal and wondrous. They reflect on the nature of our personality and reveal a great deal about ourselves. An effective website should do the same thing. It needs to inform your visitors, but also leave them with an impression of who you are and the type of person they can expect to meet when they call you or walk in your door. It should speak to your personality as much as the details of your profession. If you’re a Medical Marijuana Attorney, you’ve got a lot of competition and most of the websites out there will have a very professional, clean look with references toward marijuana and and some medical imagery. This is the standard, and while I’m not advocating going completely nuts, interjecting elements of your personality and interests into the design and function of your website will go a long way toward allowing visitors to get a feel for who you are. If you’re a Jimi Hendrix fan, let your designer know that and don’t be afraid to do something interesting, push the envelope a bit. Wailing guitar solos playing all throughout your website might not be the best idea, but using a more vibrant color palette and typography speak volumes about the nature of your person and your practice, without undercutting your credibility. Not to mention that people can tell when a truly unique design was created, as opposed to using the cookie-cutter strategy of copying everything that is trending in your industry and simply re-presenting the same site used by all your competitors. It shows visitors to your website that you care enough to create something nice, something personal and thoughtful which reflects on your nature and ultimately their opinion of your practice. In the end, it could be the difference between being remembered or forgotten in a sea ambiguity.

As stated previously in the article, if you’re a Medical Marijuana doctor or lawyer, you’ve got a lot of competition and people viewing your website and will likely be viewing many others, it’s extremely easy to get looked over and forgotten with all the competition out there. If you’re approaching your website as anything other than the most important piece of marketing in your arsenal, you’re doing yourself a massive dis-service and falling behind your competitors that aren’t making the same mistake. In the year 2010, you absolutely need to have a website that is informative, easy to use and representative of who you are not only as a professional, but as a person. The best way to do this is to be honest about what you like, the type of person you are and create a web presence that is reflective of you and why you’re the one that everyone is looking for! You wanna stand out from all the others, create a website that your users will remember as vividly as a haunting dream and remember, everyone dreams in Bowie!

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See you at Seattle’s HempFest!

420 Web Pros will be showing at a number of events in the next few months including HempCon, INT CHE, and of course… Seattle’s HempFest!

Stay tuned for more information and an updated site!

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420 WEB PROS LAUNCHES A ONE-STOP MEDICAL MARIJUANA SHOP ONLINE FOR PATIENTS AND CAREGIVERS

Medical marijuana patients and caregivers now have a comprehensive and secure turn-key solution, thanks to medical cannabis Internet specialist 420 Web Pros. Today, the launch of the innovative website marks the birth of a new “virtual marketplace” system that connects patients and cannabis suppliers in a way that’s safe, responsible and convenient.

“Our marketplace system gives medical marijuana patients the power to order directly online from an extensive product catalog,” says Dan Rocha, CEO of 420 Web Pros. “But just as important as the system’s convenience is the value we place on privacy and security.” 420 Web Pros specializes in leveraging the power of the Internet to help the medical marijuana industry thrive in the digital age, while also helping caregivers and the patients they serve stay compliant with local state laws.

420 Web Pros’ new site for recent client Norcanna.com allows medical marijuana patients to order in a secure and discreet manner with a simple but effective s­­hopping cart interface. A powerful suite of tools also allows cannabis patients to track the status of their orders and see their order history — even get precise information about delivery times and the name of the caregiver arriving at their door (optional).

But the 420 Web Pros cannabis e-store solution is just as powerful for vendors — whether they are seed banks, delivery services, farms or cannabis collectives. Once registered as administrators, suppliers can customize their pages with ease. This gives them the ability to tailor prices, minimum and maximum orders, and other variables to suit individual customers.

“Administrators have access to a set of built-in tools for enhanced security and discretion,” adds Rocha. “For instance, medical marijuana suppliers can pre-verify patients, and choose to hide product menus from the general public. We understand how important discretion is, and these tools enhance the privacy and security we’ve built into our virtual marketplace solution for the marijuana industry. At 420 Web Pros, we place utmost value on representing the medical cannabis industry responsibly.”

The 420 Web Pros online cannabis store system also:

- Accepts all major credit cards such as Visa, MasterCard, Discovery and American Express and PayPal

- Features a convenient cash-on-delivery option

- Allows the Administrator to set minimum and maximum order amounts on a per-patient basis

- Allows suppliers to make changes to their sites with just a few simple clicks

- Gives suppliers unlimited customization tools to add new products or categories at any time

- Tracks product inventory in real time, and automatically alerts vendors when a particular item is almost out of stock

- Sells other items such as medical marijuana accessories, stickers, T-shirts and other cannabis-related products

About Norcanna.com: Norcanna.com is the world’s most comprehensive online shop for medical marijuana patients and suppliers. With an emphasis on security, privacy and convenience, Norcannna.com features the first online product catalog that allows cannabis patients to order directly online from medical marijuana caregivers.

About 420 Web Pros: Dedicated to serving the fast-growing medical marijuana industry, 420 Web Pros designs innovative websites, crafts media campaigns and creates marketing solutions. Whether it’s collectives, seed banks, events, doctors, lawyers, publications or any other industry-related business, Los Angeles-based 420 Web Pros offers an array of services to the burgeoning medical cannabis market all over the entire world.

For media interviews: Contact press@420webpros.com or call (323) 419-4205.

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420 Web Pros Company Update & More!

We’ve been busy here at camp 420 Web Pros and we thought we’d share some of the exciting stuff that we’ve been doing and about what’s to come from the world’s leading company for Cannabis Web Development.

From Los Angeles to San Francisco, we’ve been trying our best to hit all of the major medical marijuana events!  Lately we’ve attended Mega Production’s HempCon show at the Los Angeles Convention Center, the International Cannabis & Hemp Expo in San Francisco at the Cow Palace, LA JEMM’s Medical Marijuana Awareness Council, & THC Expose in LA. Each convention was unique, exciting, and well put together. Most importantly- they were able to bring tons of people together, sharing incredible ideas and valuable information about the emerging medical cannabis industry. Thank you to the many people who’ve came by our booth or stopped us in the crowds (or medicating circles—haha) to chat; it has been a tremendous pleasure to meet each and every one of you.

Our friends over at iWeed & iWeeducation accompanied us at many of the events we attended and every single promoter was not only welcoming but accommodated us in every way.

Find it at a local 420 event!

Have you seen our sign?

Have you seen our sign?

Spot it at a local 420 Event!

One of our most popular products here at 420 Web Pros is our robust e-commerce shopping cart for medical marijuana delivery services, suppliers, seed banks, and more! Our online shopping cart system for the marijuana industry is completely customized to allow your patients to make donations online security while you can rest easy knowing your system is automatically taking the precautions to make sure you’re in compliance. We’re not just building online shopping carts for caregivers either – we can build an online marketplace for any of your products including cannabis t-shirts, marijuana specialty products, & more!

Thanks to Bob Katzman & Kim Cue of INT CHE for our VIP Golden Tickets where we were able to enjoy this wonderful hash bar provided by HopeNet Collective in San Francisco

Thanks to Bob Katzman & Kim Cue of INT CHE for our VIP Golden Tickets where we were able to enjoy this wonderful hash bar provided by HopeNet Collective in San Francisco

Finally, here at 420 Web Pros our use of online tools made specifically for collaboration on projects makes it easy to work together no matter what part of the world you’re in! Check out the latest marijuana development project we launched for one of our clients in Michigan – The Holistic Health & Educational Center and be sure to check out our re The Canny Bus in San Francisco, California. And in about a month we’ll be launching Health Emporium, LLC which operates as a premier Colorado marijuana delivery service.

Did we mention we did print too?

Did we mention we did marijuana print design too?

Give us a call at (323) 419-4205 to discuss your next project or request a free quote online! Check us out at your local cannabis event.

Until next time!

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