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Archive for the 'SEO & Online Marketing' Category

03
Feb

Leave Your Campaign Woes At the Door

Posted by terence

Okay, you have a slick, well-oiled machine of a website for your medical marijuana virtual collective, maybe some steady hits of existing and potential customers, but now you need a way to rally your troops. You could, potentially, start spamming social networks with “Hey, check us out!” or you can get your e-collective to send well-HTML formatted, eye-catching newsletters and notifications via a planned email campaign. Email marketing could fill in the cracks of your virtual collective’s web presence as well as ensure your members aren’t just a nameless avatar.

Start with ditching your personal e-mail account in favor of an official, more identifiable account. For example, “notification@420webpros.com” just let your customers know about a brand new marijuana strain that helps with certain types of anxiety. They see it ping on their phones while out shopping or at the workplace with your collective’s name on it, and know right away it’s not their cousin Keith with the Phish tattoo. In other words, it gives your cannabis collective a distinct space in people’s inboxes.

420 Web Pros understands that sometimes that same cousin Keith went on a Facebook tagging spree, so now your synched e-mail account is flooded with Facebook notifications. Where is your “notification@420webpros.com” e-mail? Buried? Like any notable publication, your newsletters and notifications should be on time and expected in a regular fashion. We can make your virtual collective’s e-mails look and feel like daily, weekly, or quarterly-released publications as if they were thrown right onto their doorstep by the paperboy (also, sadly, cousin Keith).

Tips: Keep a well-balanced list of e-mails that you regularly send to. Any dead e-mails from unresponsive clients needs to be deleted in order to not be considered spam.

Include sign-up forms on your virtual collective’s website so customers can be aware of your regular notifications instead of scrolling by a random “@420webpros.com” e-mail strewn about your site.

Include incentives for signing up to the newsletter such as give-aways, prizes, or coupons redeemable at your medical marijuana collective.

Your product deserves a regular, consistently updated web service that keeps customers interested and potential customers curious about what your virtual collective has to offer. With a reliable and well-designed email campaign, you can let your members know they’re part of what you’ve built.

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22
Dec

Turn Your Medical Marijuana SOS Into Medical Marijuana SEO

Posted by terence

You wouldn’t be too far off in saying that ad applies to most, if not all of your recent Google searches with even the slightest hint of vagueness. Sure, you’ll probably get the typical unnerving site or two when looking up “vintage hats” or “dry wall repair,” but do you want your online medical marijuana store or virtual online collective popping up the 25 recent midnight showings of “Cheech and Chong’s Up In Smoke” or “My Aunt Edna’s Totally Rad Pot Banana Nut Bread Recipe?” Certainly, that’s not the world the medical marijuana community lives in. It is professional, efficient and ready to serve its medical marijuana patients with the utmost respect and care. With proper the proper tools, Search Overload Syndrome is a thing of fiction.

Nothing related to Kevin Costner has ever rang as true as this: “If you build it, they will come.”

Medical Marijuana SEO, or Search Engine Optimization, is the highly-strategic practice – excuse me – art of employing phrases and keywords in your website in order to gain the right amount of awareness and specificity the medical cannabis community needs to steer their Google boats in your virtual collective’s direction. At 420 Web Pros, we’ve mastered this art in order to deliver the most advantageous starting point for your medical marijuana marketing campaign. Building your collective with the right tools will not only save your clientele hours from old clips of “Harold and Kumar Go To White Castle,” but give them a seamless experience from using their favorite search engine or social network to finding your virtual collective.

But where does medical marijuana SEO fit into the rest of my campaign? And, please, spare the Costner references.

At 420 Web Pros, we’ve honed, with Batman-like efficiency, the skills to push your online marijuana marketing campaign to its fullest potential. Instead of smoke bombs, Batarangs, and dental floss (okay, maybe dental floss), our utility belt is equipped with such things as impeccable web and print design, a full understanding of point of sale integration, a passion for professional branding and marketing and effective copywriting as it pertains to the ever-growing and ultra-booming medical marijuana industry.

Holy web presence, Batman!

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23
Aug

Medical Marijuana Online Marketing: SEO and Marketing Strategy For The 420 Industry

Posted by Dan
Medical Marijuana SEO

If you want to improve your visibility among people's search results, you have to engage the search engines. It takes time and a strategy, but the payoff can be huge!

Every industry has it’s own unique set of trends and mores, few more so than the Medical Marijuana Industry. In a marketplace that has become overrun with competition it can be difficult to get your message out or draw attention to your organization.  Having a great looking website is a good start, but the coolest website in the world won’t do much for you if noone sees it. If you’re even thinking about taking your 420 organization online, you better have a solid medical marijuana SEO strategy to make it worth your time. If you haven’t considered marijuana marketing, now is the best time to get started!

Maybe you haven’t thought much about what it means, perhaps you haven’t thought about it at all but medical marijuana online marketing is every bit as important for an organization’s web presence as it’s website or it’s Facebook account.  Every time you do a search on Google, Bing or Yahoo you get millions upon millions of search results in a fraction of a second.  Most people will not look past the first page of results, and those that do will likely never go past five or six pages worth of results before getting discouraged and trying a new search.  So even if you’re website is 100% relative to a person’s search query, if you come up on page 13 or 250 or 10,000 nobody is ever going to find you.  If you want to be found, you’ve got to get in to those first few pages.  If you want to be a big player, you’ve got to get on page one. In order to do so you’ve got to identify the search terms that are most applicable to your organization and really go for it.

But once you’ve figured out the keywords and phrases that best describe your organization, how in world do improve your search engine ranking?  Therein lies the delicate and ever evolving art of Search Engine Optimization or SEO.  SEO is the practice of expanding the awareness of a website among search engines by employing numerous tactics in order to build strong associations between a website and certain keywords.  When all the right seeds have been planted, search engines in their unending crawl across the Internet will come across these seeds and begin to build associations.  The different tactics that SEO providers use in order to plant these seeds are tightly held secrets, and are constantly evolving in order to be compatible with search engines that are constantly growing and changing their search algorithms.  It’s is both an art and a science and at 420 Web Pros we excel at both ends of the spectrum.

A marijuana SEO account with 420 Web Pros will allow your organization (collective, dispensary, delivery service, grow house, ect.) to attract the attention it needs to grow and flourish. Patients in your community will be able to find you on Google, collectives in your area will discover your farm when they search for growers and like minded supporters will know about your event when they surf the web looking for activities in their community. The Internet is the greatest informational tool in the history of mankind but it doesn’t help much if people can’t find the information about you! Can you afford to be without a marijuana SEO strategy when so many of your competitors are listed ahead of you?

Didn’t think so.

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24
May

We’ve Turned On The Lights! How Are You Taking Advantage Of The 420 Boom?

Posted by Dan
Looking Bright

A bright new era is dawning on the Medical Marijuana Industry, and we're celebrating with a bright new design!

Currently in the United States, there are 16 states with Medical Marijuana laws that allow individuals with a recommendation or license to posses and use Medical Marijuana for the management of their symptoms. In addition, there are ten more states voting on Medical Marijuana legislation this year meaning that by the end of 2011, half the country could be Medical Marijuana friendly. Many of the states voting to approve Medical Marijuana like New York, Massachusetts and Illinois have very large populations and when added to California, Colorado, Michigan, Nevada, New Jersey, Oregon and Washington and the rest, the number of people living under Medical Marijuana laws is booming in a massive way. Even traditionally conservative states like Florida and Texas are voting on legislation this year that is moving them toward Medical Marijuana legalization. All of this activity surrounding Medical Marijuana in 2011 points to one obvious question: What are you doing to take advantage of the Medical Marijuana boom?

In preparation for the Medical Marijuana boom, we began designing out our new site last year and are launching in the coming days. We’ve brightened up our appearance and added a ton of new features to our website in order to better inform and inspire our clients about everything we can do for them to optimize their web presence. We’re launching a new Marijuana Marketing campaign in order to get the word out about just how valuable Cannabis Marketing and Medical Marijuana SEO are to your organization! Our new design represents the bright outlook of the Medical Marijuana Industry and the fresh new face we’re bringing to Medical Marijuana Web Design and Medical Marijuana Branding!

Our never ending effort to re-brand Medical Marijuana and bring a face of legitimacy and confidence to this vital health industry are what have led us to introduce revolutionary tools such as the Virtual Online Collective and become an essential partner in record-breaking Medical Cannabis Promotion events such as HempCon. We’ve helped countless dispensaries, collectives, delivery services and growers alike (check the portfolios, you know you want to) promote awareness of their organizations by combining fresh, contemporary design with the latest and most effective practices in Marijuana Search Engine Optimization and a well planned and executed Medical Marijuana Marketing campaign. As the Medical Cannabis boom spreads across the country in 2011, encompassing another 10 states and countless millions of Americans, the industry will continue to get more and more competitive, making it even more essential to have excellent branding and a promotional campaign that will separate your organization from the rest.

More than anything, our new design reflects the nature of our company and our constantly updating approach to providing the absolute best in Medical Marijuana Branding. As with marketing or design for any industry, a company is only as valuable as it’s ability to predict and fulfill the needs of it’s clients. We’re proud to say that every one of our clients stand out among their competition and they’ll be the first ones to tell you how important proper branding, SEO and Marijuana Marketing has been to the success of their organization. 420 Web Pros makes sure that every one of our clients is optimally positioned to take advantage of the Medical Marijuana boom that is happening as we speak. Whether you’re a collective, delivery service, grower or promoter the stakes are the same: Lead or get left behind. In order to avoid the latter of those two options, it’s time to start asking yourself the question of the year. What are you doing to take advantage of the Medical Marijuana boom?

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21
Mar

420 Web Pros builds the Ultimate Online Medical Marijuana Store!

Posted by Dan
Online Medical Marijuana Store

An Online Medical Marijuana Store is exactly what your organization needs to be prosperous in 2011.

An Online Medical Marijuana Store can mean a lot of things, it could be Marijuana Software, Medical Marijuana E-Commerce, Medical Marijuana Merchant Services or a Medical Marijuana Online Dispensary . . . but regardless of what it means to you, 420 web pros has got you covered.  2010 was one of the most exciting years on record for the Medical Marijuana community, and it saw a greatly expanded list of offerings from 420 Web Pros.  In 2010 we expanded our business throughout the rocky mountain states making friends and doing business in Colorado, Oregon, Montana and Washington.  The introduction of our Virtual Online Collective software has revolutionized the Medical Marijuana Dispensary model, and combined with the Merchant Services we offer the Online Medical Marijuana Dispensary is becoming the hottest new practice in the entire MM industry.  All things considered it was a landmark year, but nothing compared to what we are brining to the masses in 2011!

Social networking is the most talked about thing in the world right now and the measure of a business’ prowess and forward thinking ability is it’s integration into the quickly evolving world of social networking. If your dispensary, collective or growing operation isn’t fully taking advantage of the enormous benefits of social networking and the modern web, you’re practically trying to fall behind. It is no longer sufficient to print bumper stickers and send out a monthly email blast as a model for informing new consumers about your products or organization, a well thought out and fully integrated online strategy is key to the success of any Medical Marijuana business or group. For many, an Online Medical Marijuana Store is the key to keeping up with the fervor of content pouring on to the internet every day.  Online Medical Marijuana Store is a pretty broad term, so allow us to break it down a bit for you as it would apply to some of the more prominent roles within the Medical Marijuana Industry.

If you are a grower, an Online Medical Marijuana Store is going to be an opportunity for you to spread awareness of your brand and products.  Your needs are going to be different from that of a dispensary or collective.  Any grower that has cultivated a particularly popular and successful strain will want to capitalize on the success of that product.  You would definitely want to engage in Medical Marijuana Branding, and design a Medical Marijuana Logo for your strain, something that is appropriate for the industry, the product and the nature of your operation.  Knowing how to identify the characteristics of your operation and deploy a web presence that takes advantage of them is what 420 Web Pros does best.  Marijuana Software that would best service a grower is a content management platform that would compliment your medical marijuana web design and allow fans of your product to purchase supplemental offerings.  If your “Purple Ape Gong”  kush is extremely popular and featured at dispensaries all over the state, you should be selling “Purple Ape Gong” bumper stickers, t-shirts and hats directly from your site.  A proper content management platform customized and implemented for your by 420 Web Pros will allow you to do these things while keeping your dispensaries and collectives up to date on the day to day progress and offerings of your grow operation.  Imagine posting on your website an announcement of a new strain that has just become available, and receiving orders literally within hours or minutes from dispensary and collective managers that are subscribed to your updates.  Imagine supplementing your income by allowing fans of your product to show their appreciation by purchasing merchandise directly from you via your website!  Think of how this could increase your business and personal security, and once you factor in the ability to share content from your website with the entire social networking world, you brand suddenly has access to as much public exposure as Apple or Nike.  That’s what Online Medical Marijuana Store means to growers.

If you are a dispensary or collective, Online Medical Marijuana Store can be even more revolutionary.  Dispensaries have realized the amazing virtues of the Virtual Online Collective tool that 420 Web Pros rolled out last year, and have taken advantage of it!  But that ability to have your members securely place orders and have them delivered to their door is just the beginning, once you integrate the ordering and delivery features of the Virtual Online Collective with our Medical Marijuana Merchant Services, you have a fully integrated and paperless process for receiving, delivery and accepting donations that will set your dispensary apart from every other in terms of convenience, discretion, safety and security. It is a true revolution in the medical marijuana industry. But an Online Medical Marijuana Store is more than just a tool for dispensaries. For a collective, it is the opportunity to create an active community that encourages members to interact with each-other and the collective in a way that was impossible until now. In 2011, 420 Web Pros will introduce to the world the first Medical Marijuana Social Networking software suite specifically designed for businesses and organizations within the medical marijuana industry. Collectives will have the ability to assign their members with a username and profile, and a member will be able to login to the collective’s website and participate like never before. Members will be able to communicate with other members, chat about offerings at the collective, rate particular strains for enjoyment and effectiveness, comment on favorite menu items, participate in forum discussions, communicate directly with the collective, place orders online for in-person pickup and much, much more. All of the functions and features of the in-person experience that a collective member has access to when they walk through the door will be offered online, and members will have the freedom to interact with each-other building friendships and relationships with individuals they might never run in to at the collective. Medical Marijuana Networking at it’s best, taking the ability to share thoughts, insight and information with every member of the collective. Online Medical Marijuana Store functions combined with Medical Marijuana Social Networking, another revolution brought to you by 420 Web Pros!

By now most of you already know that 420 Web Pros is the Medical Marijuana Industry’s #1 provider of Medical Marijuana Web Design, Medical Marijuana Logo Design and a integral partner in bringing you some of the largest Medical Marijuana Event in the world (Hempcon, INTCHE, Hempire Expo, Kush Expo, Pacific Cannabis Expo, Super Grow Show, ect.) In 2010 you learned that 420 Web Pros is the leading innovator in solutions for Medical Marijuana Delivery Services. In 2011 you will continue to see a barage of websites showcasing our industry leading prowess in Medical Marijuana Web Design and Logo Design, but also see the introduction of Medical Marijuana Social Networking, establishing 420 Web Pros as the most technically capable and forwarding thinking Online Medical Marijuana Store development company excelling at Medical Marijuana Software development that is custom tailored to the individual needs of each one of our clients. If 2010 was the year that 420 Web Pros set ourselves apart from the rest, then 2011 is the year we re-write the book on the entire industry!

Please contact us if you have any questions about how 420 Web Pros can help your business or organization get ahead in the Medical Marijuana Industry, and come visit us at our booth at Hempcon Los Angeles, April 1st-3rd at the Los Angeles Convention Center!

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07
Jan

Marijuana Marketing from A to Z at 420 Web Pros.

Posted by Dan

As the country warms to medical marijuana, with more and more states adopting marijuana legislation each election cycle, the need for more sophisticated branding and marketing strategies has emerged among organizations within the medical cannabis industry. At 420 Web Pros, we’ve had a huge increase over the past 18 months in clients seeking full marijuana marketing solutions. What is marijuana marketing? The term marijuana marketing refers to a carefully calculated and targeted approach to positioning a group, product or service in front of the right audience in the most effective way possible, in this case marijuana consumers. Whether this form of consumption is of actual medical cannabis or represents the selling and promoting of cannabis and medical marijuana themed goods, the target is the same: get the attention of a target audience member in an ever expanding marketplace with new competitors emerging on a daily basis.

420 Web Pros is the medical marijuana industry’s established leader in medical marijuana web design and has attracted quite a bit of attention with it’s Virtual Collective solution for delivery collectives, and are now being touted as the kings of marijuana marketing and medical marijuana promotion after a flurry of recent successes. In fall of 2010, Green Spot Delivery approached 420 Web Pros about a new website and in the process of developing their online presence it became apparent that in order to compete with the huge number of delivery collectives popping up in the bay area, they needed to take it to the next level, past simple web design.  When put to the task of branding the entire collective and making a splash, 420 Web Pros produced a complete marijuana marketing solution consisting of business cards, promotional fliers, product packaging and labeling, a new website and a blogging and SEO strategy to increase the visibility of the collective.  Since launching the new branding Green Spot Delivery has seen greatly increased traffic to it’s website as well as huge enthusiasm and support for the brand and the medicines.

Developing a real, comprehensive marijuana marketing campaign involves looking at both your objectives and your obstacles from every angle and coming up with a plan to implement a cohesive, all encompassing media strategy that ties together intelligent branding, top notch design across the board and a regiment of optimization and properly placed advertising in order to maximize the effect of your efforts.  If you spend $5,000 on a beautiful new Virtual Online Collective with all the bells and whistles, it needs to be part of an overall plan to both utilize AND drive traffic to the new web site or you’re missing a crucial piece of the puzzle.  It’s the same as any other product.  If a large company spends $10,000 developing a hot new product but doesn’t have a plan for advertising it, they’ve essentially wasted all that money because no one will hear about it, which is why large companies usually have entire in-house marketing departments.  Anyone that is serious about opening a competitive collective or cannabis themed business of any sort must consider a marijuana marketing plan! With the ever increasing number of collectives, dispensaries and marijuana themed businesses popping up, your marketing plan needs to be as well thought out and professionally executed as any other part of your business or you’re not going to make enough noise to be noticed and you’ll be shutting your doors not long after opening them.

420 Web Pros can develop a marijuana marketing solution for any cannabis related organization or business.  Our many years in the business and vast experience with everything from Web and Print design, Search Engine Optimization, Point of Sale integration, Professional Branding and Marketing and copy-writing has given us the tools to understand the unique marketing challenges facing medical cannabis and the medical marijuana industry.  A long time ago we decided to focus on re-branding and elevating this industry and the marijuana marketing expertise we now offer to our clients is the result.  There is no one better qualified to position your business, organization or product in front of it’s intended audience than 420 Web Pros; we started as the cannabis industry’s Premiere Web Design Firm and now stand proudly as it’s Premiere Marijuana Marketing and Medical Marijuana Promotion agency as well!

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29
Jul

Everyone Dreams in Bowie.

Posted by Dan

What we remember from our dream states can give us great insight into creating memorable websites, and lucky for you, your clients dream!

When you wake up in the morning, how often do you remember your dreams?  As a child, we experience very vivid and exciting dreams, many per night and wake up with a mind full of wonder, reminiscing the adventures we just had in our magical dreamworlds.  But as we grow older, the frequency of our dreams (or at least what we remember of them) decreases dramatically and it becomes less and less often that we roll out of bed in the morning, reliving the strange and wondrous happenings of our sleep state.  While our adult minds still dream, our dreams get lost in the millions of other thought processes we carry out during the day and only the most fantastic or profound of our dreams manage to swim forward to our conscious and make us notice.  Your website is really no different.  That might sound like a terribly depressing thing, and if you’re boring . . . it is.  However, for the rest of you it’s actually very good news!

Imagine that you are browsing the web and you do a Google (or Bing, no discrimination here) search for Medical Marijuana Doctor, or Medical Marijuana Lawyer as millions of patients, collective owners and curious minds will do this year.  What you’re likely to get is about 17 million search results, the first 5 pages of which you may actually look at.  So once you’ve come up in a person’s search result, or if your website has been referred by a friend, it’s likely that they are going to be looking at many other websites, most of which will stick to a prescribed method that will ensure they look like all the other websites in their genre. This is the safe way to design a new website, and while it might seem to be a wise investment of time and resources, it could actually be working against you. Think of it this way; How many times has someone asked you; “Hey, remember that restaurant we ate at last week with the totally marginal food and average decor?” or “Oh, you should totally wear that jacket you got that looks like all your other jackets!” My guess is not that often. Similarly, your target audience will rarely think to themselves; “What was the URL of that Medical Marijuana doctor? The one that looked like all the others with the same symbols and pictures? I really like that one!” So how do you ensure that you stick out from the competition? Look to your dreams, keep it Bowie!

David Bowie in Labyrinth. Awesome.

Like a David Bowie music video, concert, movie . . . well really anything to do with David Bowie, our dreams are vivid, strange, surreal and wondrous. They reflect on the nature of our personality and reveal a great deal about ourselves. An effective website should do the same thing. It needs to inform your visitors, but also leave them with an impression of who you are and the type of person they can expect to meet when they call you or walk in your door. It should speak to your personality as much as the details of your profession. If you’re a Medical Marijuana Attorney, you’ve got a lot of competition and most of the websites out there will have a very professional, clean look with references toward marijuana and and some medical imagery. This is the standard, and while I’m not advocating going completely nuts, interjecting elements of your personality and interests into the design and function of your website will go a long way toward allowing visitors to get a feel for who you are. If you’re a Jimi Hendrix fan, let your designer know that and don’t be afraid to do something interesting, push the envelope a bit. Wailing guitar solos playing all throughout your website might not be the best idea, but using a more vibrant color palette and typography speak volumes about the nature of your person and your practice, without undercutting your credibility. Not to mention that people can tell when a truly unique design was created, as opposed to using the cookie-cutter strategy of copying everything that is trending in your industry and simply re-presenting the same site used by all your competitors. It shows visitors to your website that you care enough to create something nice, something personal and thoughtful which reflects on your nature and ultimately their opinion of your practice. In the end, it could be the difference between being remembered or forgotten in a sea ambiguity.

As stated previously in the article, if you’re a Medical Marijuana doctor or lawyer, you’ve got a lot of competition and people viewing your website and will likely be viewing many others, it’s extremely easy to get looked over and forgotten with all the competition out there. If you’re approaching your website as anything other than the most important piece of marketing in your arsenal, you’re doing yourself a massive dis-service and falling behind your competitors that aren’t making the same mistake. In the year 2010, you absolutely need to have a website that is informative, easy to use and representative of who you are not only as a professional, but as a person. The best way to do this is to be honest about what you like, the type of person you are and create a web presence that is reflective of you and why you’re the one that everyone is looking for! You wanna stand out from all the others, create a website that your users will remember as vividly as a haunting dream and remember, everyone dreams in Bowie!

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27
May

420 WEB PROS LAUNCHES A ONE-STOP MEDICAL MARIJUANA SHOP ONLINE FOR PATIENTS AND CAREGIVERS

Posted by Dan

Medical marijuana patients and caregivers now have a comprehensive and secure turn-key solution, thanks to medical cannabis Internet specialist 420 Web Pros. Today, the launch of the innovative website marks the birth of a new “virtual marketplace” system that connects patients and cannabis suppliers in a way that’s safe, responsible and convenient.

“Our marketplace system gives medical marijuana patients the power to order directly online from an extensive product catalog,” says Dan Rocha, CEO of 420 Web Pros. “But just as important as the system’s convenience is the value we place on privacy and security.” 420 Web Pros specializes in leveraging the power of the Internet to help the medical marijuana industry thrive in the digital age, while also helping caregivers and the patients they serve stay compliant with local state laws.

420 Web Pros’ new site for recent client Norcanna.com allows medical marijuana patients to order in a secure and discreet manner with a simple but effective s­­hopping cart interface. A powerful suite of tools also allows cannabis patients to track the status of their orders and see their order history — even get precise information about delivery times and the name of the caregiver arriving at their door (optional).

But the 420 Web Pros cannabis e-store solution is just as powerful for vendors — whether they are seed banks, delivery services, farms or cannabis collectives. Once registered as administrators, suppliers can customize their pages with ease. This gives them the ability to tailor prices, minimum and maximum orders, and other variables to suit individual customers.

“Administrators have access to a set of built-in tools for enhanced security and discretion,” adds Rocha. “For instance, medical marijuana suppliers can pre-verify patients, and choose to hide product menus from the general public. We understand how important discretion is, and these tools enhance the privacy and security we’ve built into our virtual marketplace solution for the marijuana industry. At 420 Web Pros, we place utmost value on representing the medical cannabis industry responsibly.”

The 420 Web Pros online cannabis store system also:

- Accepts all major credit cards such as Visa, MasterCard, Discovery and American Express and PayPal

- Features a convenient cash-on-delivery option

- Allows the Administrator to set minimum and maximum order amounts on a per-patient basis

- Allows suppliers to make changes to their sites with just a few simple clicks

- Gives suppliers unlimited customization tools to add new products or categories at any time

- Tracks product inventory in real time, and automatically alerts vendors when a particular item is almost out of stock

- Sells other items such as medical marijuana accessories, stickers, T-shirts and other cannabis-related products

About Norcanna.com: Norcanna.com is the world’s most comprehensive online shop for medical marijuana patients and suppliers. With an emphasis on security, privacy and convenience, Norcannna.com features the first online product catalog that allows cannabis patients to order directly online from medical marijuana caregivers.

About 420 Web Pros: Dedicated to serving the fast-growing medical marijuana industry, 420 Web Pros designs innovative websites, crafts media campaigns and creates marketing solutions. Whether it’s collectives, seed banks, events, doctors, lawyers, publications or any other industry-related business, Los Angeles-based 420 Web Pros offers an array of services to the burgeoning medical cannabis market all over the entire world.

For media interviews: Contact press@420webpros.com or call (323) 419-4205.

# end

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16
Mar

Google tightens the reigns on Marijuana and Medical Marijuana.

Posted by Dan

Google, along with many other search companies, is now restricting the use of marijuana and medical marijuana terminology in pay per click search results. What does this mean for you? It means that Pay-Per-Click, one of the most popular methods of search engine optimization, no longer has any relevance to our industry. Some people are saying that this is shocking or unfair, or claiming that Google doesn’t have the right and by doing so they are taking sides in the battle over cannabis and medical marijuana, where they should remain neutral. Regardless of what side you take or what you believe the search giant’s (over 90% of searches worldwide) stance on the matter should be, the fact is that if you’re spending even one dollar on pay-per-click advertising for your marijuana business, you just wasted one dollar. We’re not an activist group, and we’re not taking it upon ourselves to lobby against Google to change this, we’re just sticking to what we do best, what we’ve always done . . . organic results!

At 420 Web Pros we proudly advertise our title as not only the premiere Medical Marijuana web design firm, but the premiere provider of purely organic search engine optimization for the Medical Marijuana industry. We have never gone down the road of pay-per-click advertising, taking people’s money and spending it for them on something they could do themselves. Instead we have always chose to focus on what we believe is the most honest and reliable form of search engine optimization; organic results.  What is organic SEO?  Organic SEO consists of identifying who your potential visitors are, what key terms they are likely to search for when browsing, and how to best ensure that your website continues to climb in the search result listings, as high as you want to go.  Our organic search engine optimization has helped clients ascend to the first page, top ten search results for a number of competitive terms, beating out hundreds of thousands of other search results.  Organic SEO is the art of delivering your website to potential users that are looking for the services and information you have to offer.  Unlike pay-per-click, we’re not posting your link on the side of a page with a caption that says “advertisement”, annoying users and discouraging visitors.  We focus on improving the visibility of your website, giving you more credibility and broader exposure in a manner that provokes trust and results as opposed to simply lumping your website in with thousands of others competing for the title of “paid advertisement!”

At 420 Web Pros we’ve always insisted that the most effective (and honest) way to improve traffic and the visibility of your web site is organic search engine optimization, and we’ve made it our specialty.  Now, with the debate about restricting Pay Per Click terms on the worlds most popular search engine just getting started, we’ve gone from being the Medical Marijuana industry’s best organic SEO provider, to the #1 provider of the ONLY source for search engine optimization left!  If you have a medical marijuana website and you’re looking to increase your traffic, call us today and let’s get organic!

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