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Archive for the 'E-Commerce' Category

03
Feb

Leave Your Campaign Woes At the Door

Posted by terence

Okay, you have a slick, well-oiled machine of a website for your medical marijuana virtual collective, maybe some steady hits of existing and potential customers, but now you need a way to rally your troops. You could, potentially, start spamming social networks with “Hey, check us out!” or you can get your e-collective to send well-HTML formatted, eye-catching newsletters and notifications via a planned email campaign. Email marketing could fill in the cracks of your virtual collective’s web presence as well as ensure your members aren’t just a nameless avatar.

Start with ditching your personal e-mail account in favor of an official, more identifiable account. For example, “notification@420webpros.com” just let your customers know about a brand new marijuana strain that helps with certain types of anxiety. They see it ping on their phones while out shopping or at the workplace with your collective’s name on it, and know right away it’s not their cousin Keith with the Phish tattoo. In other words, it gives your cannabis collective a distinct space in people’s inboxes.

420 Web Pros understands that sometimes that same cousin Keith went on a Facebook tagging spree, so now your synched e-mail account is flooded with Facebook notifications. Where is your “notification@420webpros.com” e-mail? Buried? Like any notable publication, your newsletters and notifications should be on time and expected in a regular fashion. We can make your virtual collective’s e-mails look and feel like daily, weekly, or quarterly-released publications as if they were thrown right onto their doorstep by the paperboy (also, sadly, cousin Keith).

Tips: Keep a well-balanced list of e-mails that you regularly send to. Any dead e-mails from unresponsive clients needs to be deleted in order to not be considered spam.

Include sign-up forms on your virtual collective’s website so customers can be aware of your regular notifications instead of scrolling by a random “@420webpros.com” e-mail strewn about your site.

Include incentives for signing up to the newsletter such as give-aways, prizes, or coupons redeemable at your medical marijuana collective.

Your product deserves a regular, consistently updated web service that keeps customers interested and potential customers curious about what your virtual collective has to offer. With a reliable and well-designed email campaign, you can let your members know they’re part of what you’ve built.

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30
Sep

Online Ordering is the Key to Safety and Security for any Medical Marijuana Delivery Service

Posted by Dan
Secure Online Ordering

Online Ordering is the best way for a collective or delivery service to ensure the privacy and discretion of it's members!

When  you buy  a bottle of wine the clerk puts it in a paper bag, if you’re buying an adult magazine it comes in a black plastic bag. When you add or remove something from your safe deposit box you are escorted into a secure room with no windows or cameras and left alone to do your business. Catholics make confessions in a small, secluded box hidden away from the congregation and contracts are negotiated in board rooms behind closed doors. In our every day life we take lots of measures to ensure privacy and safety when going about our business, but for some reason the status quo of acquiring medicine is to wait in a line with a bunch of strangers, listening to every word spoken between patient and caregiver and watching anxiously as the entire transaction takes place. It seems backwards that something so private should be such public spectacle but this is simply the way medicine has functioned in the US for decades and the medical marijuana community seems to follow largely the same behavior. But where pharmacies and hospitals would still have you wait in line, spouting your ails and treatments aloud for any passerby to overhear, the medical marijuana community and medical marijuana delivery service can provide a safe and discreet alternative that traditional medicine cannot: online ordering.

Any collective operating a medical marijuana delivery service or dispensary knows that patients appreciate discretion and the more steps an organization takes to protect it’s member’s privacy, the more likely that group is to have a strong and loyal membership. The need for privacy and safe, secure transactions is something that our clients have expressed to us again and again and was ultimately the need that drove us to create our Virtual Online Collective complete with online ordering. This solution provides collectives with the next generation in safety and security for it’s members, allowing for a level of privacy and discretion unsurpassed in the medical and caregiving industries. When members have the convenience to log in to a secure website and place their orders over an encrypted data stream directly to the collective, and have it delivered discreetly to them at home they know that they are being taken care of and that their privacy is as important to the collective as it is to the them. This is what sets great organizations apart from your run of the mill collectives; paying attention to the details that ensure the privacy and security of your members is protected as much as possible.

In a community that is overrun with opportunistic groups simply trying to find a way to make money and scam the system, the strength of a collective is directly tied to the confidence and trust of it’s members. A healthy and prosperous collective is one that goes to great lengths to assure it’s members that it is serious about privacy and the service it can provide. This is represented in a number of ways such as the quality of the dispensary, the medicine it offers and the solutions it provides to it’s members. Additionally, one of the most important ways that a collective can promote confidence among it’s patients and project an air of legitimacy is to create a cohesive branding strategy and carry it across every aspect of the collective. The labeling should match the logo, the signage should match the labeling, the decor should compliment the signage and it should all tie together with a crisp, modern website that keeps members informed and up to date with everything happening at the collective. If the collective is operating a delivery service to capitalize on the convenience and discretion afforded by taking the medicine directly to the patients, they should absolutely give their members the ability to discreetly place their orders online and leverage the unmatched safety and security of the internet. With cell phone hacking, the Patriot Act and a number of other major ways in which phones are no longer safe, an encrypted data stream sent directly from the patient’s computer to the collective is the 21st century solution to the privacy concerns of compassionate caregivers and patients alike.

As the medical marijuana community and industries continue to grow and expand, the need of medical marijuana collectives and delivery services to reassure their members and protect their privacy grows on a daily basis. There are countless reasons why patients would want to have their personal and medical information kept secure and until now collectives didn’t have a great deal of options when it came to providing discretion for members. Thankfully, the days of having no other choice but to walk in to a brightly colored building and wait in line with a bunch of other patients while acquiring medicine have come to an end. Secure online ordering gives collectives and delivery services the strength and confidence to guarantee their patient’s discretion and give them an advantage over their competition. The internet has made possible a new level of privacy and convenience never before realized among the medical marijuana community and those rushing to adopt these new technologies are the ones who will ensure the prosperity of their organization for years to come!

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21
Mar

420 Web Pros builds the Ultimate Online Medical Marijuana Store!

Posted by Dan
Online Medical Marijuana Store

An Online Medical Marijuana Store is exactly what your organization needs to be prosperous in 2011.

An Online Medical Marijuana Store can mean a lot of things, it could be Marijuana Software, Medical Marijuana E-Commerce, Medical Marijuana Merchant Services or a Medical Marijuana Online Dispensary . . . but regardless of what it means to you, 420 web pros has got you covered.  2010 was one of the most exciting years on record for the Medical Marijuana community, and it saw a greatly expanded list of offerings from 420 Web Pros.  In 2010 we expanded our business throughout the rocky mountain states making friends and doing business in Colorado, Oregon, Montana and Washington.  The introduction of our Virtual Online Collective software has revolutionized the Medical Marijuana Dispensary model, and combined with the Merchant Services we offer the Online Medical Marijuana Dispensary is becoming the hottest new practice in the entire MM industry.  All things considered it was a landmark year, but nothing compared to what we are brining to the masses in 2011!

Social networking is the most talked about thing in the world right now and the measure of a business’ prowess and forward thinking ability is it’s integration into the quickly evolving world of social networking. If your dispensary, collective or growing operation isn’t fully taking advantage of the enormous benefits of social networking and the modern web, you’re practically trying to fall behind. It is no longer sufficient to print bumper stickers and send out a monthly email blast as a model for informing new consumers about your products or organization, a well thought out and fully integrated online strategy is key to the success of any Medical Marijuana business or group. For many, an Online Medical Marijuana Store is the key to keeping up with the fervor of content pouring on to the internet every day.  Online Medical Marijuana Store is a pretty broad term, so allow us to break it down a bit for you as it would apply to some of the more prominent roles within the Medical Marijuana Industry.

If you are a grower, an Online Medical Marijuana Store is going to be an opportunity for you to spread awareness of your brand and products.  Your needs are going to be different from that of a dispensary or collective.  Any grower that has cultivated a particularly popular and successful strain will want to capitalize on the success of that product.  You would definitely want to engage in Medical Marijuana Branding, and design a Medical Marijuana Logo for your strain, something that is appropriate for the industry, the product and the nature of your operation.  Knowing how to identify the characteristics of your operation and deploy a web presence that takes advantage of them is what 420 Web Pros does best.  Marijuana Software that would best service a grower is a content management platform that would compliment your medical marijuana web design and allow fans of your product to purchase supplemental offerings.  If your “Purple Ape Gong”  kush is extremely popular and featured at dispensaries all over the state, you should be selling “Purple Ape Gong” bumper stickers, t-shirts and hats directly from your site.  A proper content management platform customized and implemented for your by 420 Web Pros will allow you to do these things while keeping your dispensaries and collectives up to date on the day to day progress and offerings of your grow operation.  Imagine posting on your website an announcement of a new strain that has just become available, and receiving orders literally within hours or minutes from dispensary and collective managers that are subscribed to your updates.  Imagine supplementing your income by allowing fans of your product to show their appreciation by purchasing merchandise directly from you via your website!  Think of how this could increase your business and personal security, and once you factor in the ability to share content from your website with the entire social networking world, you brand suddenly has access to as much public exposure as Apple or Nike.  That’s what Online Medical Marijuana Store means to growers.

If you are a dispensary or collective, Online Medical Marijuana Store can be even more revolutionary.  Dispensaries have realized the amazing virtues of the Virtual Online Collective tool that 420 Web Pros rolled out last year, and have taken advantage of it!  But that ability to have your members securely place orders and have them delivered to their door is just the beginning, once you integrate the ordering and delivery features of the Virtual Online Collective with our Medical Marijuana Merchant Services, you have a fully integrated and paperless process for receiving, delivery and accepting donations that will set your dispensary apart from every other in terms of convenience, discretion, safety and security. It is a true revolution in the medical marijuana industry. But an Online Medical Marijuana Store is more than just a tool for dispensaries. For a collective, it is the opportunity to create an active community that encourages members to interact with each-other and the collective in a way that was impossible until now. In 2011, 420 Web Pros will introduce to the world the first Medical Marijuana Social Networking software suite specifically designed for businesses and organizations within the medical marijuana industry. Collectives will have the ability to assign their members with a username and profile, and a member will be able to login to the collective’s website and participate like never before. Members will be able to communicate with other members, chat about offerings at the collective, rate particular strains for enjoyment and effectiveness, comment on favorite menu items, participate in forum discussions, communicate directly with the collective, place orders online for in-person pickup and much, much more. All of the functions and features of the in-person experience that a collective member has access to when they walk through the door will be offered online, and members will have the freedom to interact with each-other building friendships and relationships with individuals they might never run in to at the collective. Medical Marijuana Networking at it’s best, taking the ability to share thoughts, insight and information with every member of the collective. Online Medical Marijuana Store functions combined with Medical Marijuana Social Networking, another revolution brought to you by 420 Web Pros!

By now most of you already know that 420 Web Pros is the Medical Marijuana Industry’s #1 provider of Medical Marijuana Web Design, Medical Marijuana Logo Design and a integral partner in bringing you some of the largest Medical Marijuana Event in the world (Hempcon, INTCHE, Hempire Expo, Kush Expo, Pacific Cannabis Expo, Super Grow Show, ect.) In 2010 you learned that 420 Web Pros is the leading innovator in solutions for Medical Marijuana Delivery Services. In 2011 you will continue to see a barage of websites showcasing our industry leading prowess in Medical Marijuana Web Design and Logo Design, but also see the introduction of Medical Marijuana Social Networking, establishing 420 Web Pros as the most technically capable and forwarding thinking Online Medical Marijuana Store development company excelling at Medical Marijuana Software development that is custom tailored to the individual needs of each one of our clients. If 2010 was the year that 420 Web Pros set ourselves apart from the rest, then 2011 is the year we re-write the book on the entire industry!

Please contact us if you have any questions about how 420 Web Pros can help your business or organization get ahead in the Medical Marijuana Industry, and come visit us at our booth at Hempcon Los Angeles, April 1st-3rd at the Los Angeles Convention Center!

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27
May

420 WEB PROS LAUNCHES A ONE-STOP MEDICAL MARIJUANA SHOP ONLINE FOR PATIENTS AND CAREGIVERS

Posted by Dan

Medical marijuana patients and caregivers now have a comprehensive and secure turn-key solution, thanks to medical cannabis Internet specialist 420 Web Pros. Today, the launch of the innovative website marks the birth of a new “virtual marketplace” system that connects patients and cannabis suppliers in a way that’s safe, responsible and convenient.

“Our marketplace system gives medical marijuana patients the power to order directly online from an extensive product catalog,” says Dan Rocha, CEO of 420 Web Pros. “But just as important as the system’s convenience is the value we place on privacy and security.” 420 Web Pros specializes in leveraging the power of the Internet to help the medical marijuana industry thrive in the digital age, while also helping caregivers and the patients they serve stay compliant with local state laws.

420 Web Pros’ new site for recent client Norcanna.com allows medical marijuana patients to order in a secure and discreet manner with a simple but effective s­­hopping cart interface. A powerful suite of tools also allows cannabis patients to track the status of their orders and see their order history — even get precise information about delivery times and the name of the caregiver arriving at their door (optional).

But the 420 Web Pros cannabis e-store solution is just as powerful for vendors — whether they are seed banks, delivery services, farms or cannabis collectives. Once registered as administrators, suppliers can customize their pages with ease. This gives them the ability to tailor prices, minimum and maximum orders, and other variables to suit individual customers.

“Administrators have access to a set of built-in tools for enhanced security and discretion,” adds Rocha. “For instance, medical marijuana suppliers can pre-verify patients, and choose to hide product menus from the general public. We understand how important discretion is, and these tools enhance the privacy and security we’ve built into our virtual marketplace solution for the marijuana industry. At 420 Web Pros, we place utmost value on representing the medical cannabis industry responsibly.”

The 420 Web Pros online cannabis store system also:

- Accepts all major credit cards such as Visa, MasterCard, Discovery and American Express and PayPal

- Features a convenient cash-on-delivery option

- Allows the Administrator to set minimum and maximum order amounts on a per-patient basis

- Allows suppliers to make changes to their sites with just a few simple clicks

- Gives suppliers unlimited customization tools to add new products or categories at any time

- Tracks product inventory in real time, and automatically alerts vendors when a particular item is almost out of stock

- Sells other items such as medical marijuana accessories, stickers, T-shirts and other cannabis-related products

About Norcanna.com: Norcanna.com is the world’s most comprehensive online shop for medical marijuana patients and suppliers. With an emphasis on security, privacy and convenience, Norcannna.com features the first online product catalog that allows cannabis patients to order directly online from medical marijuana caregivers.

About 420 Web Pros: Dedicated to serving the fast-growing medical marijuana industry, 420 Web Pros designs innovative websites, crafts media campaigns and creates marketing solutions. Whether it’s collectives, seed banks, events, doctors, lawyers, publications or any other industry-related business, Los Angeles-based 420 Web Pros offers an array of services to the burgeoning medical cannabis market all over the entire world.

For media interviews: Contact press@420webpros.com or call (323) 419-4205.

# end

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01
May

420 Web Pros Company Update & More!

Posted by Dan

We’ve been busy here at camp 420 Web Pros and we thought we’d share some of the exciting stuff that we’ve been doing and about what’s to come from the world’s leading company for Cannabis Web Development.

From Los Angeles to San Francisco, we’ve been trying our best to hit all of the major medical marijuana events!  Lately we’ve attended Mega Production’s HempCon show at the Los Angeles Convention Center, the International Cannabis & Hemp Expo in San Francisco at the Cow Palace, LA JEMM’s Medical Marijuana Awareness Council, & THC Expose in LA. Each convention was unique, exciting, and well put together. Most importantly- they were able to bring tons of people together, sharing incredible ideas and valuable information about the emerging medical cannabis industry. Thank you to the many people who’ve came by our booth or stopped us in the crowds (or medicating circles—haha) to chat; it has been a tremendous pleasure to meet each and every one of you.

Our friends over at iWeed & iWeeducation accompanied us at many of the events we attended and every single promoter was not only welcoming but accommodated us in every way.

Find it at a local 420 event!

Have you seen our sign?

Have you seen our sign?

Spot it at a local 420 Event!

One of our most popular products here at 420 Web Pros is our robust e-commerce shopping cart for medical marijuana delivery services, suppliers, seed banks, and more! Our online shopping cart system for the marijuana industry is completely customized to allow your patients to make donations online security while you can rest easy knowing your system is automatically taking the precautions to make sure you’re in compliance. We’re not just building online shopping carts for caregivers either – we can build an online marketplace for any of your products including cannabis t-shirts, marijuana specialty products, & more!

Thanks to Bob Katzman & Kim Cue of INT CHE for our VIP Golden Tickets where we were able to enjoy this wonderful hash bar provided by HopeNet Collective in San Francisco

Thanks to Bob Katzman & Kim Cue of INT CHE for our VIP Golden Tickets where we were able to enjoy this wonderful hash bar provided by HopeNet Collective in San Francisco

Finally, here at 420 Web Pros our use of online tools made specifically for collaboration on projects makes it easy to work together no matter what part of the world you’re in! Check out the latest marijuana development project we launched for one of our clients in Michigan – The Holistic Health & Educational Center and be sure to check out our re The Canny Bus in San Francisco, California. And in about a month we’ll be launching Health Emporium, LLC which operates as a premier Colorado marijuana delivery service.

Did we mention we did print too?

Did we mention we did marijuana print design too?

Give us a call at (323) 419-4205 to discuss your next project or request a free quote online! Check us out at your local cannabis event.

Until next time!

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30
Nov

Why Have a Website? How a strong web presence can set you apart from your competition.

Posted by Dan

When asked about online presence, a lot of medical marijuana business owners will refer to their Facebook or Myspace account as a primary destination and go on to include that they are on a number of websites listing their location and contact information such as Google, Yelp or WeedTRACKER.  This is common for organizations that have a basic approach to establishing an online presence and is a good first step, certainly better than having nothing at all, which far too many players in the medical marijuana industry are guilty of.  However in today’s rapidly expanding medical cannabis industry, simply having a Facebook page isn’t nearly enough and can actually work against you from a marketing standpoint.  In working with the Los Angeles medical marijuana community, 420 Web Pros has observed the various stages of growth and establishment among businesses, medical practices and collective organizations and developed a strategy for best exposing a client to their target users.  We do this by identifying and focusing on the most fundamental benefit that the web has to offer for an individual organization.  The medical marijuana industry in Los Angeles is booming and serves as a microcosm for the rest of the country, but because of this boom there is also an increase in competition, and the ability of 420 Web Pros to make you stand out among that competition is what makes us Los Angeles’ #1 Web Design company serving the medical cannabis industry.

When we say that we best expose clients to their target users, it means a number of things.  The medical marijuana industry encompasses a broad spectrum of organizations. You cannot use the exact same approach for every group, and often your approach will vary greatly from one sector to the next.  In order to best expose you to your target user, it is important to understand who that is.  If you are a collective, and you are looking to promote awareness about your location, posting your contact information on various resources is good, but if that is the end of your strategy you will get lost in the mix.  Like I said before, Los Angeles’ medical marijuana community is a microcosm for the world, expanding withing the boundaries of our own city as quickly as the acceptance of medical marijuana is spreading throughout the country and beyond.  In the last few years the number of collectives providing medical marijuana has risen by a volume of hundreds each year. In order to increase awareness among patients in your area and establish trust and confidence in your organization, it is important to have a website that is as individually tailored to the attitude and culture of your collective and communicates clearly the most applicable information in the most accessible way possible.  For most collectives in Los Angeles and beyond, this is going to revolve around a custom design portraying the essence of your group with the ability to make regular updates and interact with your patients.  This is what sets confident, successful organizations apart from the rest of the pack.

It's important to have a goal!

Having goals will help you achieve online success.

http://www.flickr.com/photos/itsgreg/ / CC BY-ND 2.0

If you are a non-profit organization your approach is going to be different than that of a collective.  The same is true of a merchandising business.  Exposure is key for any medical cannabis business, but just because you are on Facebook and WeedTRACKER doesn’t mean that you’re getting exposure.  With over 250 million members, Facebook is overrun with users and while it is a great way to network, it’s not a good tool for setting yourself apart.  You are given a limited profile and there is virtually no room to express your medical marijuana business’ personality and what makes it unique.  The same is true of Yelp or WeedTRACKER or other listing sites.  They allow you to post basic information about yourself, but there is no way to really communicate the individual nature of your medical marijuana organization.  Apart from the aesthetic drawbacks to free online listing sites, they don’t allow for customization, or have necessary features to really addresses your goals.  Having clearly defined goals is the best way to measure the effectiveness of your web campaign, and one of the main drawbacks to free networking or listing sites is that they don’t allow for any customization in order to pursue a certain set of goals. A website that has clearly defined goals is much more useful to the end user and will encourage repeat traffic. The best tool for attracting user to your medical marijuana organization on the web is a custom built website that addresses priority function and has a carefully planned support strategy around that function.  With 420 Web Pros that includes eye catching, intuitive web design coupled with organic search engine optimization and custom functionality.  We’re using this custom web design approach to make a big impact on the Los Angeles’ medical marijuana community and helping our clients establish an advantage over other organizations competing for attention among the same user groups.

Having a profile on popular social networking sites and being listed on free listing sites is important and works to ensure that your contact information is widely available to the public, but nothing will increase awareness of your business and inspire confidence in your organization the same way that a custom built web solution will.  If you’re ready to pursue a strong position online for your medical marijuana business, or want to improve the quality of your online presence, make sure that your next move includes a well thought out strategy with a clearly defined objective and encompasses the same careful consideration that we employ at 420 Web Pros.  We have used this technique to position ourselves as Los Angeles’ premiere medical marijuana web design company, and invite anyone who is interested in exploring our approach to contact us and ask more about what we can do for your medical cannabis organization.

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26
Sep

E-commerce For The Medical Marijuana Industry: How We Can Help Your Cannabis Business Grow!

Posted by Dan

Medical Marijuana E-commerce Revolution!More and more people every day are realizing the advantages of e-commerce, including those interested in the medical marijuana industry. E-commerce is the wave of the future, and if you don’t have a website, there is a strong chance that potential customers will overlook your business. At 420 Web Pros, we will help you keep your competitive edge with advanced, aesthetically pleasing website designs and effective e-commerce solutions. With an efficient website and easy to use e-commerce system, your medical cannabis business will rise above the competition.

E-commerce is ideal for all aspects of the medical marijuana industry. It is an excellent resource for collectives, as you can sell all of your products (aside from the medicine itself) online, 24 hours a day, 7 days a week. With the right design and e-commerce software backing your website, people will easily be able to find and buy your medical marijuana supplies, whether it be glass water pipes and medical marijuana related books or cannabis related products like hemp cosmetics.

By utilizing the e-commerce programming services of 420 Web Pros, your business will be able to tap into a huge market of customers. There are millions of people shopping online at any moment, and a huge chunk of those people are interested in the medical marijuana industry and it’s related products. E-commerce lets people shop whenever they want, no matter where they are. While your physical business is limited to your local area, having a good looking, properly designed website will allow you to attract customers via the internet that you otherwise would never have. Also, good e-commerce software reduces processing errors, so your customers will get a more effective shopping experience.

Based in Los Angeles, we at 420 Web Pros have over 10 years combined experience making effective, aesthetically up to date websites. We utilize the most current technology to help our clients have the best websites possible, such as Magento, the industry’s leading e-commerce platform. Whether you are located in Los Angeles or abroad, 420 Web Pros will provide your medical marijuana business with a website that is both breathtaking in design and highly efficient and up to date with the industry standards. Don’t let your Medical cannabis business get left behind! Contact 420 Web Pros today and start taking advantage of the e-commerce revolution.

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